Aim2D: real time, 24/7 #ChinaBusinessMarketing, Tech and Social Media News Portal of The Bicaverse based in sunny Shunyi, North east Beijing. Tuesdays we look at business, marketing, tech or social news in and around China. Friday is image gallery where we examine a place, topic or subject giving you greater insight, background to life in China, and of course, your Chinese consumer. If hard, practical, realistic China consumer marketing support is what you need, do drop into our sister site: Unegager. Finally, in a sign of the times, we can assure you that our content is 100% loving created and hand crafted by a fellow human. No AI chatter bots here.
Well we are now almost knocking on the door of 12/11, or a month after China’s singles day or 11/11. Hohum
As we have hinted, some brands in certain sectors did extremely well, sales wise, during China’s 2022 11/11 shopping festival. Others, hmmmm, not so well. And, in stark contrast to previous years no one is talking about total figures this year.
There has been some vague conversations around Covid restrictions hampering logistics. ( bear in mind this event has probably been planned for about a year) Others talk about the uncertainty in China, referencing the US war in Ukraine, or the global economic instability.
Yet it seems no one is talking about shopper fatigue and the future of such outlandish shopping extravaganzas.
Moving on, today we are looking at a short Alicast (AKA Podcast) from Alizila AKA the Alibaba promotional magazine as per our headline: How Brands Can Build A Loyal Fan base in China.
OK, honesty time – it is focused on Lux brand in China, but as we have said a gazillion times, or at least twice, the wise CMO or marketer should look at luxury in China as a bellwether. Kathy offers some valuable insight and tips that frankly, you would be foolish to ignore.
How Luxury Brands Can Build A Loyal Fan Base During 11.11 Shopping Festival hosted by Kathy Jiang, of Roland Berger.
On the subject of Fan and Bases, that seems cue to introduce our own Fan, based here in Beijing- Fanfan of course~
Aim2D China Business: News 
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