Hello again from Aim2D real time, 24/7 #ChinaBusinessMarketing, Tech and Social Media News Portal of Bic Brands based in sunny Shunyi. Tuesdays we look at business, marketing, tech or social news in and around China. Friday is image gallery where we examine a place, topic or subject giving you greater insight, background to life in China, and of course, your Chinese consumer.
Well we are now almost knocking on the door of 12/11, or a month after China’s singles day or 11/11. Hohum
As we have hinted, some brands in certain sectors did extremely well, sales wise, during China’s 2022 11/11 shopping festival. Others, hmmmm, not so well. And, in stark contrast to previous years no one is talking about total figures this year.
There has been some vague conversations around Covid restrictions hampering logistics. ( bear in mind this event has probably been planned for about a year) Others talk about the uncertainty in China, referencing the US war in Ukraine, or the global economic instability.
Yet it seems no one is talking about shopper fatigue and the future of such outlandish shopping extravaganzas.
Moving on, today we are looking at a short Alicast (AKA Podcast) from Alizila AKA the Alibaba promotional magazine as per our headline: How Brands Can Build A Loyal Fan base in China.
OK, honesty time – it is focused on Lux brand in China, but as we have said a gazillion times, or at least twice, the wise CMO or marketer should look at luxury in China as a bellwether. Kathy offers some valuable insight and tips that frankly, you would be foolish to ignore.
How Luxury Brands Can Build A Loyal Fan Base During 11.11 Shopping Festival hosted by Kathy Jiang, of Roland Berger.
On the subject of Fan and Bases, that seems cue to introduce our own Fan, based here in Beijing- Fanfan of course~
Talk to Fanfan today about your China Social Media Marketing Plan.
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A GenY or Millennial generation Ms Wang brings a fresh, modern, personally realistic viewpoint on how to reach this much coveted China consumer group.
Prior to helping start the Bicaverse, Fan studied Fashion Marketing at Manchester university. She has also travelled extensively across Europe.
A strong supporter of Chinese fashion designers Fan has a close network with many like minded China marketing professionals being instrumental in many of our client’s success.
PLEASE NOTE: while we are really happy to share our content with you and the rest of the world with no restrictions, we must, sadly restrict comments.
Since the start of this year, probably like you, we have seen a mega increase in robot driven, automatic generated spam comments and emails. 90% spilt between Gmail and Yahoo.
This level of assault is unsustainable. It puts both your and our security at risk.
Consequently, from December 1st, we are sorry, but will block all comments from the major free, public email providers. We still welcome all email.
Aim2D China Business News 
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