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Engage your Chinese Consumers Better

The Explosion in South West Beijing

Beijing City CBD skyline

Aim2D: real time, 24/7 #ChinaBusinessMarketing, Tech and Social Media News Portal of The Bicaverse based in sunny Shunyi, North east Beijing. Tuesdays we look at business, marketing, tech or social news in and around China. Friday is image gallery where we examine a place, topic or subject giving you greater insight, background to life in China, and of course, your Chinese consumer. If hard, practical, realistic China consumer marketing support is what you need, do drop into our sister site: Unegager. Finally, in a sign of the times, we can assure you that our content is 100% loving created and hand crafted by a fellow human. No AI chatter bots here.

Today we are adding a new source to our file and changing our Friday image gallery to an incident in Chinese history worthy of a place in any who dunnit novel list.

For today’s article, we are sidestepping back a wee way into time. Back 400 years in fact to Beijing. In 1626, a massive explosion destroyed the better part of what was, at the time, the South West Beijing. Today, no one is still quite certain who, what or why.

What is known is that the explosion occurred at the Wanggongchang Armory where, naturally enough arms and munitions were stored. Including a considerable amount of gunpowder. But the course?

Some speculate it was an accident with the gunpowder, poor handing maybe? Others contend it was an earthquake, a build up of gasses or the the first know nuclear attack from Aliens. Modern scientists have even suggested it may have been a hurricane.

So, what really happened at Wanggongchang Armory?
For answer to that and more background detail, we turn to our latest news source; TWOC or “The World of Chinese.”

The Blast that Nearly Destroyed Beijing

To learn more about China, past and present, history, culture, arts , language, society and life, and by extension, your Chinese customers, be sure to subscribe to and follow TWOC – The World of Chinese.

Just to finish for today, we;d like to say congrats and well done to Seoul on their launch of Autonomous mini busses, as covered here by Gulf News and the usual suspects:
Photos: South Korean capital launches self-driving bus experiment.

However we’d also like to point out that we covered this here back in February 2021.

Talk to Fanfan today about your China Social Media Marketing Plan.

Ms Wang Fan, a founding member of The Bicaverse -China social media creative
Ms Wang Fan, a founding member of The Bicaverse – lead China social media creative


A GenY or Millennial  generation Ms Wang brings a fresh, modern, personally realistic viewpoint on how to reach this much coveted China consumer group.

Prior to helping start the Bicaverse, Fan studied Fashion Marketing at Manchester university. She has also travelled extensively across Europe.

A strong supporter of Chinese fashion designers Fan has a close network with many like minded marketing professionals in China being instrumental in many of our clients success.

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