Hello again from Aim2D real time, 24/7 #ChinaBusinessMarketing, Tech and Social Media News Portal of Bic Brands based in sunny Shunyi. Tuesdays we look at business, marketing, tech or social news in and around China. Friday is image gallery where we examine a place, topic or subject giving you greater insight, background to life in China, and of course, your Chinese consumer.
With 7 days left, media is attempting to whip up a frenzy. We capture what insanity and madness looks like in images.
Today’s photo carousel and short article come courtesy of China Daily. We will go out on a limb here and suggest, – from our feedback and reading of shoppers temperature locally- that this will again end up a lack luster event.
Probably much the same as last year – big sales, big numbers but no where near the huge growth of pre 2020 figures. We note that the “predictions” claimed in this article are based on interviews with 3000 Chinese- an extremely small sample compared to China’s overall shoppable population.
Again, we fall back to the old proverb:
Or, the record sales rush and boom on Monday is not necessarily an indication of how the rest of the 11/11 shopping festival will pan out.
Of course, we are probably wrong this time~
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