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Engage your Chinese Consumers Better

Hangzhou’s newest station

modern hi tech China - Shenzhen

Aim2D: real time, 24/7 #ChinaBusinessMarketing, Tech and Social Media News Portal of The Bicaverse based in sunny Shunyi, North east Beijing. Tuesdays we look at business, marketing, tech or social news in and around China. Friday is image gallery where we examine a place, topic or subject giving you greater insight, background to life in China, and of course, your Chinese consumer. If hard, practical, realistic China consumer marketing support is what you need, do drop into our sister site: Unegager. Finally, in a sign of the times, we can assure you that our content is 100% loving created and hand crafted by a fellow human. No AI chatter bots here.

Today we touring again, visiting Hangzhou.

Our commentary today is brief, mostly as an explainer to some of the images in the gallery below. So, very quickly: Hangzhou is the capital of Zhejiang province, situated a tad south of Shanghai.

If you’re still non the wiser we’d like to refer you back to this wonderful map of China’s provinces. Hangzhou is also listed as a “World” or “Global” city, you can learn more about those here: What is a Global City? as well as this great overview of Hangzhou: The Capital Of Zhejiang Province.

But for our purposes, Hangzhou is also locally known as China’s IT and E-com capital. A very modern, forward thinking, tech driven futurist city. It has more on line shops than the rest of China combined. (or so they say.) Home also to a huge population of IT specialists. People joke that the main language in Hangzhou is binary!

More importantly – for us, Hangzhou is the home of Alibaba. Which explains a lot about the foregoing. And hopefully all combined might help you understand the reference to CLOUDS, spaceships and other futuristic imagery in the design and decoration of the new station.

Clarification: yep, we know, our head image is actually set in Shenzhen, in Guangdong province (at the very bottom -south _ east of China) – also one of China’s hi tech cities – so we thought it fitting.

So, now you “up to speed” and in the know, we introduce, for your visual pleasure, two galleries, courtesy of Caixin Global:
Hangzhou’s Newest Station Unveiled and operational

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In 2003 Everlyne Yu co-founded WPBeijing Marketing Studio with Englishman Peter Bic, now known as Bic Brands.

She began Uengager, as a SaaS MarTech company focused on customer engagement in 2017.

Hello, Nihao, I’m Everlyne

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Everlyne is also a key note speaker, lecturer and KOL on MarTech in China. She is CEO of Uengager, business development officer for Bicyu.

Everlyne hs been privileged to work with a variety of international organisations, from VW, Cushman Wakefield, Sodexo, Bristol Myers Squibb to local Chinese firms such as Midea, and OK Order.

If you’re looking for guidance, tips, advice on any aspect of starting or growing a business in China or training, coaching your existing China marketing team for excellence, be sure to check out Uengager. Home page and base for Everlyne Yu. Read her short bio – opposite left – or contact her direct – below – for a free, heart to heart chat.

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