Hello again from Aim2D real time, 24/7 #ChinaBusinessMarketing, Tech and Social Media News Portal of Bic Brands based in sunny Shunyi. Tuesdays we look at business, marketing, tech or social news in and around China. Friday is image gallery where we examine a place, topic or subject giving you greater insight, background to life in China, and of course, your Chinese consumer.
Sticking with a Alibaba today to look at their Makers Festival; what it is and does.Read more
Our Friday image gallery is more a series of videos as we explore Alibaba’s Maker Festival. The Maker Festival, showcases innovation by Chinese entrepreneurs and the latest Chinese consumption trends.
In that aspect, it is a valuable experience for overseas brands to sharpen their knowledge on what is trending and likely to develop with Chinese consumers.
As China ages and a younger generation take the consumer reins, tastes, ideas and philosophies are changing. People are realising the value of good health, relaxation, sport and freedom.
Although the health and exercise industry has been white hot for a few years now, it has been thrust into sharper focus by Covid and lockdowns. Chinese consumers are appreciating what is important.
Our first video is an overview or introduction to this years Maker Festival. We then move on to a chat with the founder of the “Flying Disk” toy movement in China.
Many of you will instantly recall the humble Freebie played in school grounds, parks and beaches around the world some 50 years ago. Seems there is nothing new under the sun, just a new name!
The article concludes with a look at an alternative for those who would love a feline pet but cannot due to illness, allergies or a lack of resources.
Enter the moving and purring robo-kittens popular oversees in elderly homes and other therapeutic uses. Interest from the domestic market has been low, but predictions are that this will grow to become a valuable and profitable sector in China in the future.
Sorry, no video of cute robo kitties, but if you like soft furry things there is a picture of said robo cat in the article.
We also feature “Snowpaw” our office cat as head image. And yep, she is as mean as she looks. Not your run o’ the mill domestic pussy by any means. She’s territorial and everywhere is her territory. If you’re squeamish about the sight of blood – your own – touch her at your own risk.
Rightho, let’s move onto those videos. Audio is ON by default, (be aware of that if you are in a confined area) and in Chinese although there is an English subtitle. However, you may want to turn sound off as it can be distracting, especially the first woman whose accent is a little harsh.
Unfortunately Ali switched to WordPress some time ago, now this vid is embedded into the text. You will need to scroll down a way to watch it. Past the copy of the intro video we linked to above.
But if your business is sport, health or fitness in China, it is worth the thumb exercise~ Besides, on the way and beyond, you will also find more really useful information on what the next hot trends in China may possibly be.
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Introducing Everlyne YU
In 2003 Everlyne Yu co-founded WPBeijing Marketing Studio with Englishman Peter Bic, now known as Bic Brands.
She began Uengager, as a SaaS MarTech company focused on customer engagement in 2017.
Hello, Nihao, I’m Everlyne
“I love to talk about and help people understand the amazing ways MarTech and SaaS can work to strengthen your business engagement with Chinese consumers.
I know you have questions or want to talk about your brand or business in China so please, drop me a line opposite. If you prefer live chat, call and talk to me live, in person direct.“
Everlyne is also a key note speaker, lecturer and KOL on MarTech in China. She is CEO of Uengager, business development officer for Bicyu.
Everlyne hs been privileged to work with a variety of international organisations, from VW, Cushman Wakefield, Sodexo, Bristol Myers Squibb to local Chinese firms such as Midea, and OK Order.
If you’re looking for guidance, tips, advice on any aspect of starting or growing a business in China or training, coaching your existing China marketing team for excellence, be sure to check out Uengager. Home page and base for Everlyne Yu. Read her short bio – opposite left – or contact her direct – below – for a free, heart to heart chat.
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