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Engage your Chinese Consumers Better

Glamour Camping in China

Chinese woman enjoying glamping by a river

Aim2D: real time, 24/7 #ChinaBusinessMarketing, Tech and Social Media News Portal of The Bicaverse based in sunny Shunyi, North east Beijing. Tuesdays we look at business, marketing, tech or social news in and around China. Friday is image gallery where we examine a place, topic or subject giving you greater insight, background to life in China, and of course, your Chinese consumer. If hard, practical, realistic China consumer marketing support is what you need, do drop into our sister site: Unegager. Finally, in a sign of the times, we can assure you that our content is 100% loving created and hand crafted by a fellow human. No AI chatter bots here.

This is a short follow up to an earlier article, learning E-com from China:

In that China story we talked about Fortnum and Mason who see the China E-com market as an opportunity not just to reach their hitherto lucrative Chinese tourist market, but also learn a few pointers around on line marketing as well.

The article included a link to a video where their CEO, Tom Athron expands on his interest in “Glamping” (a mix of glamour and camping) in China. The link then went on to feature Fortnum and Mason. If you missed that story, you can catch it below:

However, neither Alibaba nor we expanded very much about #Glamping. A fact a few of our readers have pointed out to us. Sorry about that guys. Today’s article tries to address that oversight. We’ve included a few extracts from a fairly substantive article – again, courtesy of Alibaba as a quick overview.

A patch of lawn is the hottest destination in China at the moment as travellers swap foreign skylines for short camping trips to the local park during the pandemic.

Before the pandemic, many people used the public holiday between May 1 and May 4 to travel outside the country.

you’ll be hard-pressed to find any of the ragged tents, strung up tarps or battered pots and pans that festoon campsites in North America and Europe.

Chinese consumers are treading a more luxurious path with glamping – also known as glamor camping. 

Urban and rural green spaces are transformed into high-end camping experiences with chaise lounges, carpets, barbecues and fireworks – all preserved in posed photos for social media, of course.

Ok, so now you have a basic idea of camping Chinese style, or Glamping as it is colloquially known. Maybe this idea will spread to Europe? Maybe not. We’d love to read your thoughts on that~

For those of you in the luxury end of business in China, we do recommend you read the Alibaba article in full for deeper insight into just what exactly is driving your Chinese luxury consumer.

Homegrown Adventure: Chinese Consumers Embrace Glamping in Local Park

Chinese Tourists Seek Out Shade During Heatwaves

Keeping with Alibaba, camping (sort of) and travel we read that Chinese tourists are flocking to the countryside to keep cool during recent heat waves. Tourists are visiting the cooler far north (Jilin province near Russia) and the mountainous Guizhou province – a beautiful place according to TheBic.

Also popular are night cruises, evening tours and night markets. If you ever have the opportunity to visit a Chinese night market, we strongly suggest you take it. Shopping by fairy lights with the tantalising aroma of freshly cooked food hanging on the still, warm night air, the camaraderie is an amazing experience.

You may also find this story from Caixin interesting.

For Holiday, Beijingers Head to the Suburbs.

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But please, be aware of local (China) time when calling from overseas. Despite rumours to the contrary, Everlyne is human, not a bot, she does eat, drink and sleep – sometimes.

Whatever your question re Chinese Business, Marketing Tech or Social Media, she will know the answer, or know someone who does! A brief intro below;

Introducing Everlyne YU


In 2003 Everlyne Yu co-founded WPBeijing Marketing Studio with Englishman Peter Bic, now known as Bic Brands.

She began Uengager, as a SaaS MarTech company focused on customer engagement in 2017.

Hello, Nihao, I’m Everlyne

I love to talk about and help people understand the amazing ways MarTech and SaaS can work to strengthen your business engagement with Chinese consumers.
I know you have questions or want to talk about your brand or business in China so please, drop me a line opposite. If you prefer live chat, call and talk to me live, in person direct.


Everlyne is also a key note speaker, lecturer and KOL on MarTech in China. She is CEO of Uengager, business development officer for Bicyu.

Everlyne hs been privileged to work with a variety of international organisations, from VW, Cushman Wakefield, Sodexo, Bristol Myers Squibb to local Chinese firms such as Midea, and OK Order.

If you’re looking for guidance, tips, advice on any aspect of starting or growing a business in China or training, coaching your existing China marketing team for excellence, be sure to check out Uengager. Home page and base for Everlyne Yu. Read her short bio – opposite left – or contact her direct – below – for a free, heart to heart chat.

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A selection of Bicyu clients since 2003


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