Aim2D: real time, 24/7 #ChinaBusinessMarketing, Tech and Social Media News Portal of The Bicaverse based in sunny Shunyi, North east Beijing. Tuesdays we look at business, marketing, tech or social news in and around China. Friday is image gallery where we examine a place, topic or subject giving you greater insight, background to life in China, and of course, your Chinese consumer. If hard, practical, realistic China consumer marketing support is what you need, do drop into our sister site: Unegager. Finally, in a sign of the times, we can assure you that our content is 100% loving created and hand crafted by a fellow human. No AI chatter bots here.
To day we are taking a closer look at the auto industry in China.Read more: 2022 Chengdu Auto Show
Last Friday we looked at the destructive weather currently making life difficult in China. In particular we looked at Sichuan Province and their colossal drought which is impacting not just grain farmers but businesses and home owners, as well.
Now we leave the morose, doom and gloom but stay in Sichuan. Chengdu in fact, the Capital city of Sichuan province.
Last week, August 26th saw the opening of the 25th Chengdu Motor Show, one of the top 4 auto shows in China. This year the event attracted around 128 makers, both Chinese and International, with a total of 1600 vehicles on display. China is still the global #1 auto market so competition at these shows is intense.
The burgeoning EV and NEV market in China has seen a new paint colour range on the streets. Something more like a solid enamel paint than the thin, acrylic of a few years back. Soft baby blue, lime green and a popular favourite -pink. With their “cute” design and bright colours, sometimes it is reminiscent of a child story book.
Again, following the trend from last week, we bring you a trilogy of links. The show runs until Sept 4th, so if you’re anywhere near Sichuan Province, do pop over for a first hand look.
If your business is auto related and you couldn’t make the show in person, we hope this weeks image gallery is helpful.
New vehicles shine at Chengdu auto show
Auto companies stage new-car extravaganza
2022 Chengdu Auto Show Mega Preview
To end today, we look at an article from China Daily which details the increasing sales record of Chinese made EV’s in Europe. China’s vehicle exports hit 2 million in 2021, according to statistics from the China Association of Automobile Manufacturers.
Of those, around 500,000 units were passenger new energy vehicles, and half of them were shipped to European countries.
You can read the details here: Europe now a popular destination for Chinese EVs
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Introducing Everlyne YU
In 2003 Everlyne Yu co-founded WPBeijing Marketing Studio with Englishman Peter Bic, now known as Bic Brands.
She began Uengager, as a SaaS MarTech company focused on customer engagement in 2017.
Hello, Nihao, I’m Everlyne
“I love to talk about and help people understand the amazing ways MarTech and SaaS can work to strengthen your business engagement with Chinese consumers.
I know you have questions or want to talk about your brand or business in China so please, drop me a line opposite. If you prefer live chat, call and talk to me live, in person direct.“
Everlyne is also a key note speaker, lecturer and KOL on MarTech in China. She is CEO of Uengager, business development officer for Bicyu.
Everlyne hs been privileged to work with a variety of international organisations, from VW, Cushman Wakefield, Sodexo, Bristol Myers Squibb to local Chinese firms such as Midea, and OK Order.
If you’re looking for guidance, tips, advice on any aspect of starting or growing a business in China or training, coaching your existing China marketing team for excellence, be sure to check out Uengager. Home page and base for Everlyne Yu. Read her short bio – opposite left – or contact her direct – below – for a free, heart to heart chat.
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