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Engage your Chinese Consumers Better

2022 Chengdu Auto Show

pretty Chinese EV surfer woman

Aim2D: real time, 24/7 #ChinaBusinessMarketing, Tech and Social Media News Portal of The Bicaverse based in sunny Shunyi, North east Beijing. Tuesdays we look at business, marketing, tech or social news in and around China. Friday is image gallery where we examine a place, topic or subject giving you greater insight, background to life in China, and of course, your Chinese consumer. If hard, practical, realistic China consumer marketing support is what you need, do drop into our sister site: Unegager. Finally, in a sign of the times, we can assure you that our content is 100% loving created and hand crafted by a fellow human. No AI chatter bots here.

To day we are taking a closer look at the auto industry in China.

Read more: 2022 Chengdu Auto Show

Last Friday we looked at the destructive weather currently making life difficult in China. In particular we looked at Sichuan Province and their colossal drought which is impacting not just grain farmers but businesses and home owners, as well.

Now we leave the morose, doom and gloom but stay in Sichuan. Chengdu in fact, the Capital city of Sichuan province.

Last week, August 26th saw the opening of the 25th Chengdu Motor Show, one of the top 4 auto shows in China. This year the event attracted around 128 makers, both Chinese and International, with a total of 1600 vehicles on display. China is still the global #1 auto market so competition at these shows is intense.

The burgeoning EV and NEV market in China has seen a new paint colour range on the streets. Something more like a solid enamel paint than the thin, acrylic of a few years back. Soft baby blue, lime green and a popular favourite -pink. With their “cute” design and bright colours, sometimes it is reminiscent of a child story book.

Again, following the trend from last week, we bring you a trilogy of links. The show runs until Sept 4th, so if you’re anywhere near Sichuan Province, do pop over for a first hand look.

If your business is auto related and you couldn’t make the show in person, we hope this weeks image gallery is helpful.

New vehicles shine at Chengdu auto show

Auto companies stage new-car extravaganza

2022 Chengdu Auto Show Mega Preview

To end today, we look at an article from China Daily which details the increasing sales record of Chinese made EV’s in Europe. China’s vehicle exports hit 2 million in 2021, according to statistics from the China Association of Automobile Manufacturers.

Of those, around 500,000 units were passenger new energy vehicles, and half of them were shipped to European countries.

You can read the details here: Europe now a popular destination for Chinese EVs

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If you’re looking for guidance, tips, advice on any aspect of starting or growing a business in China or training, coaching your existing China marketing team for excellence, be sure to check out Uengager. Home page and base for Everlyne Yu. Read her short bio – opposite left – or contact her direct – below – for a free, heart to heart chat.

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