Hello again from Aim2D real time, 24/7 #ChinaBusinessMarketing, Tech and Social Media News Portal of Bic Brands based in sunny Shunyi. Tuesdays we look at business, marketing, tech or social news in and around China. Friday is image gallery where we examine a place, topic or subject giving you greater insight, background to life in China, and of course, your Chinese consumer.
For this Friday’s image gallery we’re drawing inspiration from The Ancyent Marinere. If you’re thinking the what, here followeth a quick explanation.
The Rime o’ The Ancyent Marinere, better known as Rhyme of the Ancient Mariner, is a poem by Samuel Coleridge, written sometime in the 1700’s. It’s classified as a poetry, but TheBic, as a young, 14 year old student, it seemed like a tediously long novel that rhymed, written in a foreign language~
Probably one of the best known phrases is: “Water, water, every where, And all the boards did shrink – Water water everywhere and nor any drop to drink.” Full version.
If you’re keen to understand the poem better, this site has an intellectual analysis; Literary Theory and Criticism or a more student orientated site here: The Rime of the Ancient Mariner Summary and Analysis.
That was written almost 225 years ago. Sadly, today we still have not fully understood this. Globally, the summer / winter of 2022 has seen unprecedented floods and droughts.
In the US, Lake Mead is revealing some of it’s gruesome past as water levels drop. In China falling lake levels in Sichuan are creating electricity generation issues. Meanwhile, other parts of China are experiencing devastating floods.
So, it is from here we sail on to today’s post. In fact, a hexalogy as we have put together 6 image collections looking at the droughts and floods in China this year. All links are courtesy of Caixin Global – a safe and secure site.
To put the following into contest, all 6 galleries were shot in August 2022. For those of you who may be a little China geography challenged, we have added short location tabs. This neat little map of China’s Provinces might help too.
Chendu is in Sichuan Province, sort of mid west – think Pandas and very spicy food~
The Yangtze flows from Tibet to just under Shanghai. it is vital to Sichuan Province for power and irrigation.
Poyang lake, in Jiangxi, just one province north of Guangdong.
And, from one extreme to the other:
You may find other posts re China’s climate or environmental challenges interesting:
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Introducing Everlyne YU
In 2003 Everlyne Yu co-founded WPBeijing Marketing Studio with Englishman Peter Bic, now known as Bic Brands.
She began Uengager, as a SaaS MarTech company focused on customer engagement in 2017.
Hello, Nihao, I’m Everlyne
“I love to talk about and help people understand the amazing ways MarTech and SaaS can work to strengthen your business engagement with Chinese consumers.
I know you have questions or want to talk about your brand or business in China so please, drop me a line opposite. If you prefer live chat, call and talk to me live, in person direct.“
Everlyne is also a key note speaker, lecturer and KOL on MarTech in China. She is CEO of Uengager, business development officer for Bicyu.
Everlyne hs been privileged to work with a variety of international organisations, from VW, Cushman Wakefield, Sodexo, Bristol Myers Squibb to local Chinese firms such as Midea, and OK Order.
If you’re looking for guidance, tips, advice on any aspect of starting or growing a business in China or training, coaching your existing China marketing team for excellence, be sure to check out Uengager. Home page and base for Everlyne Yu. Read her short bio – opposite left – or contact her direct – below – for a free, heart to heart chat.
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