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Engage your Chinese Consumers Better

Water, water everywhere….

Gong Chen Bridge Hangzhou

Aim2D: real time, 24/7 #ChinaBusinessMarketing, Tech and Social Media News Portal of The Bicaverse based in sunny Shunyi, North east Beijing. Tuesdays we look at business, marketing, tech or social news in and around China. Friday is image gallery where we examine a place, topic or subject giving you greater insight, background to life in China, and of course, your Chinese consumer. If hard, practical, realistic China consumer marketing support is what you need, do drop into our sister site: Unegager. Finally, in a sign of the times, we can assure you that our content is 100% loving created and hand crafted by a fellow human. No AI chatter bots here.

For this Friday’s image gallery we’re drawing inspiration from The Ancyent Marinere. If you’re thinking the what, here followeth a quick explanation.

Dedicated to Nick in Moscow:

The Rime o’ The Ancyent Marinere, better known as Rhyme of the Ancient Mariner, is a poem by Samuel Coleridge, written sometime in the 1700’s. It’s classified as a poetry, but TheBic, as a young, 14 year old student, it seemed like a tediously long novel that rhymed, written in a foreign language~

Probably one of the best known phrases is: “Water, water, every where, And all the boards did shrink – Water water everywhere and nor any drop to drink.” Full version.

In short, the poem postulates that all life on earth is precious and the best way to live is in harmony with and respect for nature. Else nature and the super-natural will rise up to destroy humankind.

If you’re keen to understand the poem better, this site has an intellectual analysis; Literary Theory and Criticism or a more student orientated site here: The Rime of the Ancient Mariner Summary and Analysis.

That was written almost 225 years ago. Sadly, today we still have not fully understood this. Globally, the summer / winter of 2022 has seen unprecedented floods and droughts.

In the US, Lake Mead is revealing some of it’s gruesome past as water levels drop. In China falling lake levels in Sichuan are creating electricity generation issues. Meanwhile, other parts of China are experiencing devastating floods.

So, it is from here we sail on to today’s post. In fact, a hexalogy as we have put together 6 image collections looking at the droughts and floods in China this year. All links are courtesy of Caixin Global – a safe and secure site.

To put the following into contest, all 6 galleries were shot in August 2022. For those of you who may be a little China geography challenged, we have added short location tabs. This neat little map of China’s Provinces might help too.

China’s Drought Reveals Long-Submerged Sights

Chengdu, Chongqing Dim City Lights in Power Crunch

Chendu is in Sichuan Province, sort of mid west – think Pandas and very spicy food~

China’s Yangtze Succumbs to Heatwave

The Yangtze flows from Tibet to just under Shanghai. it is vital to Sichuan Province for power and irrigation.

Drought Dries Up Poyang Lake

Poyang lake, in Jiangxi, just one province north of Guangdong.

And, from one extreme to the other:

Deadly Flash Floods Hit Northwest China

North China Extreme Weather Woes Continue

You may find other posts re China’s climate or environmental challenges interesting:

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But please, be aware of local (China) time when calling from overseas. Despite rumours to the contrary, Everlyne is human, not a bot, she does eat, drink and sleep – sometimes.

Whatever your question re Chinese Business, Marketing Tech or Social Media, she will know the answer, or know someone who does! A brief intro below;

Introducing Everlyne YU


In 2003 Everlyne Yu co-founded WPBeijing Marketing Studio with Englishman Peter Bic, now known as Bic Brands.

She began Uengager, as a SaaS MarTech company focused on customer engagement in 2017.

Hello, Nihao, I’m Everlyne

I love to talk about and help people understand the amazing ways MarTech and SaaS can work to strengthen your business engagement with Chinese consumers.
I know you have questions or want to talk about your brand or business in China so please, drop me a line opposite. If you prefer live chat, call and talk to me live, in person direct.


Everlyne is also a key note speaker, lecturer and KOL on MarTech in China. She is CEO of Uengager, business development officer for Bicyu.

Everlyne hs been privileged to work with a variety of international organisations, from VW, Cushman Wakefield, Sodexo, Bristol Myers Squibb to local Chinese firms such as Midea, and OK Order.

If you’re looking for guidance, tips, advice on any aspect of starting or growing a business in China or training, coaching your existing China marketing team for excellence, be sure to check out Uengager. Home page and base for Everlyne Yu. Read her short bio – opposite left – or contact her direct – below – for a free, heart to heart chat.

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A selection of Bicyu clients since 2003


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