Hello again from Aim2D real time, 24/7 #ChinaBusinessMarketing, Tech and Social Media News Portal of Bic Brands based in sunny Shunyi. Tuesdays we look at business, marketing, tech or social news in and around China. Friday is image gallery where we examine a place, topic or subject giving you greater insight, background to life in China, and of course, your Chinese consumer.
Covid has upended lives around the world. Let’s see how some Chinese are camping to circumvent lockdowns.
Several of our past articles have looked at China from a travel or tourism perspective. Giving you a feel for where and how your customers may spend their free time. Perhaps they even give you more detail around the environment some live in?
More recently we looked at Glamping, and how one British retailer is hoping to cash in on this – see below.
In today’s Friday image gallery, we’ll look at how some people are “living rough” (no glamping for them) in order to comply with China’s isolation or quarantine rules without being shut into 4 walls.
Currently, most people taking this option are returning home, or entering another province from a region which is deemed to be “high Risk.” In other words, they have recently left an area where there is a serious Covid outbreak and policy would require them to self isolate at home for 3 to 5 days apon return.
Rather than stay in their home, some hardy, intrepid souls have decided to extend their holiday and spend their “isolation” camping in one of China’s many road side rest areas or camping grounds. For those with children, this is a sound option!
Our particular gallery today focuses on returnees to the Xinjiang region. But as Covid seems to be slowly placing more of China’s cities into “high Risk” areas maybe this will become a popular and growing trend?
However, with end of August waiting around the corner, and winter not to far off, the shine and enthusiasm for this option may wane somewhat. Especially in China’s far north where max day time winter temps only reach the chilly high of negative 15 to 20. Maybe that will give rise to Iglooing!
As usual, our Friday image gallery is brought courtesy of Caixin Global, a free and clean link, click without fear!
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Then perhaps you may like to chat directly and personally with Everlyne?
But please, be aware of local (China) time when calling from overseas. Despite rumours to the contrary, Everlyne is human, not a bot, she does eat, drink and sleep – sometimes.
Whatever your question re Chinese Business, Marketing Tech or Social Media, she will know the answer, or know someone who does! A brief intro below;
Introducing Everlyne YU
In 2003 Everlyne Yu co-founded WPBeijing Marketing Studio with Englishman Peter Bic, now known as Bic Brands.
She began Uengager, as a SaaS MarTech company focused on customer engagement in 2017.
Hello, Nihao, I’m Everlyne
“I love to talk about and help people understand the amazing ways MarTech and SaaS can work to strengthen your business engagement with Chinese consumers.
I know you have questions or want to talk about your brand or business in China so please, drop me a line opposite. If you prefer live chat, call and talk to me live, in person direct.“
Everlyne is also a key note speaker, lecturer and KOL on MarTech in China. She is CEO of Uengager, business development officer for Bicyu.
Everlyne hs been privileged to work with a variety of international organisations, from VW, Cushman Wakefield, Sodexo, Bristol Myers Squibb to local Chinese firms such as Midea, and OK Order.
If you’re looking for guidance, tips, advice on any aspect of starting or growing a business in China or training, coaching your existing China marketing team for excellence, be sure to check out Uengager. Home page and base for Everlyne Yu. Read her short bio – opposite left – or contact her direct – below – for a free, heart to heart chat.
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Covid’s persistence means this address is not always available.
But Beijing has many tea shops or cafes where we can still meet and chat