Who’s coming to the seaside?

woman leaving on holiday

Hello again from Aim2D real time, 24/7 China Business, Marketing, Tech and Social Media News Portal of Bic Brands based in sunny Shunyi. Tuesdays we look at business, marketing, tech or social news in and around China. Friday is image gallery where we examine a place, topic or subject giving you greater insight, background to life in China, and of course, your Chinese consumer.

Ever wondered what Chinese wear to the beach? We have the answer and photos!

Greetings, where in Beijing it is a rather tropical 39*c and a bit degrees warm. But, no matter, we are, today at our holiday beach home in the city of Qingdao. One of northern China’s more popular beaches. Where it is also warm, close to 38*!

Where is Qingdao?

Qingdao is located in northern China, on the east coast. In Shandong province to be precise, about 5 hours fast, hi-speed train ride from Beijing. Or looking at it another way, just one province (Jiangsu) north of Shanghai. Still confused? Try this map of China provinces. This China travel guide has more detail on Qingdao and Lonely Planet give some quick what to do on Qingdao suggestions.

What is a Facekini?

If you know the answer, scroll down to the image links, if not, read on John

Today we are taking a dive into “Modern Chinese Culture” and exploring facekini’s. Perhaps when you think of facekini, you are reminded of similar sounding objects, such as bikini or zucchini. You’d be close with the first guess.

Originally created around 2004, a facekini is essentially a Lycra swimming cap, extended to cover the face and neck. Primarily to protect seaside swimmers from jelly fish bites and sunburn.

Over the years it has morphed from a rather terrifying, ghoulish head cover ( akin to something you might expect at Halloween but not the beach) to a creative, and artistically functional full body swim suit.

We could probably wax on for a thousand words trying to further describe a facekini, but when a picture is worth a thousand words, and we have links to so many pictures, why would we?

The takeaway here for business:

Asian people—our skin is yellow, so we tan really easily. We don’t think it’s pretty. We think being pale is pretty.

Zhang Shifan; facekini creator

Please note, most of the links led to articles published circa 2016 or 2017.

The original Ghoulish Facekini

Evolution of the full body facekini

Interview with facekini inventor

Vogue wraps the story nicely

A day at the beach anyone? July 2022 Caixin Global

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Introducing Everlyne YU

Everlyne-Yu-Uengager

In 2003 Everlyne Yu co-founded WPBeijing Marketing Studio with Englishman Peter Bic, now known as Bic Brands.

She began Uengager, as a SaaS MarTech company focused on customer engagement in 2017.

Hello, Nihao, I’m Everlyne

I love to talk about and help people understand the amazing ways MarTech and SaaS can work to strengthen your business engagement with Chinese consumers.
I know you have questions or want to talk about your brand or business in China so please, drop me a line opposite. If you prefer live chat, call and talk to me live, in person direct.

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Everlyne is also a key note speaker, lecturer and KOL on MarTech in China. She is CEO of Uengager, business development officer for Bicyu.

Everlyne hs been privileged to work with a variety of international organisations, from VW, Cushman Wakefield, Sodexo, Bristol Myers Squibb to local Chinese firms such as Midea, and OK Order.

If you’re looking for guidance, tips, advice on any aspect of starting or growing a business in China or training, coaching your existing China marketing team for excellence, be sure to check out Uengager. Home page and base for Everlyne Yu. Read her short bio – opposite left – or contact her direct – below – for a free, heart to heart chat.

Bicyu client logo bar
A selection of Bicyu clients since 2003

CONTACT EVERLYNE

Follow Uengager on Wechat

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OR:

Take Tea with Everlyne

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Covid’s persistence means this address is not always available.
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B1 XlabBuilding 1, TusPark B, Tsinghua Science Park

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Thanks for reading our China news, marketing, tech and social media article – we hope it was useful, relative, informative, valuable.
Yes?
We would be honoured if you subscribed to our content.

No?
Not Useful?
Then perhaps you may like to chat directly and personally with Everlyne?

But please, be aware of local (China) time when calling from overseas. Despite rumours to the contrary, Everlyne is human, not a bot, she does eat, drink and sleep – sometimes.


Whatever your question re Chinese Business, Marketing Tech or Social Media, she will know the answer, or know someone who does! A brief intro below;

Introducing Everlyne YU

Everlyne-Yu-Uengager

In 2003 Everlyne Yu co-founded WPBeijing Marketing Studio with Englishman Peter Bic, now known as Bic Brands.

She began Uengager, as a SaaS MarTech company focused on customer engagement in 2017.

Hello, Nihao, I’m Everlyne

I love to talk about and help people understand the amazing ways MarTech and SaaS can work to strengthen your business engagement with Chinese consumers.
I know you have questions or want to talk about your brand or business in China so please, drop me a line opposite. If you prefer live chat, call and talk to me live, in person direct.

PRESS TO CALL ME NOW

Everlyne is also a key note speaker, lecturer and KOL on MarTech in China. She is CEO of Uengager, business development officer for Bicyu.

Everlyne hs been privileged to work with a variety of international organisations, from VW, Cushman Wakefield, Sodexo, Bristol Myers Squibb to local Chinese firms such as Midea, and OK Order.

If you’re looking for guidance, tips, advice on any aspect of starting or growing a business in China or training, coaching your existing China marketing team for excellence, be sure to check out Uengager. Home page and base for Everlyne Yu. Read her short bio – opposite left – or contact her direct – below – for a free, heart to heart chat.

Bicyu client logo bar
A selection of Bicyu clients since 2003

CONTACT EVERLYNE

Follow Uengager on Wechat

Note: App is in Chinese and needs WeChat account to access.

WeChat QR Code

OR:

Take Tea with Everlyne

北京海淀区清华科技园大厦B座

Covid’s persistence means this address is not always available.
But Beijing has many tea shops or cafes where we can still meet and chat

B1 XlabBuilding 1, TusPark B, Tsinghua Science Park

No.1 East Zhongguancun Road,Beijing, Haidian District 100084China

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