Hello again from Aim2D real time, 24/7 #ChinaBusinessMarketing, Tech and Social Media News Portal of Bic Brands based in sunny Shunyi. Tuesdays we look at business, marketing, tech or social news in and around China. Friday is image gallery where we examine a place, topic or subject giving you greater insight, background to life in China, and of course, your Chinese consumer.
Today, being Friday 8th we are going back to the Xinjiang desert.
For the past few Friday’s we have been wandering around some of China’s lesser known or more interesting scenic attractions. Our most recent trip was to Xinjiang, in China’s North West corner where we took the Desert Loop Train – below left.
The North West of China, specifically Xinjiang and Inner Mongolia are interesting regions to visit. Probably for most western businesses though, of little importance or relevance as once outside the main cities, the people, culture and lifestyle is radically different. In many ways, still in a semi time warp from centuries past.
Make no mistake though, despite its rugged, natural beauty and charm, this is a hostile environment. Nature does not take prisoners. Consequently, the people have grown up rough, and tough. They need to, to be able to survive. Yet, unlike most of us in the “comfort” of our concrete jungle, these people have also learnt how to live with nature.
As is oft the case where humanity is forced to depend on its interaction with nature and each other to survive, there is a warmth and friendship here that is hard to find in big cities. If not impossible.
Looking in depth now at Xinjiang, one of the outer regions, the Bayingolin Mongolian Uyghur autonomous prefecture. Here we find the Taklamakan Desert – dubbed “The Sea of Death.” You can likely guess why.
Our image Gallery today features the latest road cut through this desert, some 340 km long. As we clicked through the photos, we mused one would certainly not want to run out of petrol (or battery) on this journey.
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Introducing Everlyne YU
In 2003 Everlyne Yu co-founded WPBeijing Marketing Studio with Englishman Peter Bic, now known as Bic Brands.
She began Uengager, as a SaaS MarTech company focused on customer engagement in 2017.
Hello, Nihao, I’m Everlyne
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