Aim 2D – Reason d’etre revisited

fake news paper

Hello again from Aim2D real time, 24/7 China Business, Marketing, Tech and Social Media News Portal of Bic Brands based in sunny Shunyi. Tuesdays we look at business, marketing, tech or social news in and around China. Friday is image gallery where we examine a place, topic or subject giving you greater insight, background to life in China, and of course, your Chinese consumer.

Today’s post is really more of a review of why we created Aim2D.

Aim2D as we know it today was formed as an offshoot of WPBeijing, a marketing studio founded in 2003. From as far back as we can remember, it seemed the west, esp the US needed something to hate. An enemy, real or imagined.

From the “Red’s under bed’s ” hysteria to the CIA funded Disney version of Animal Farm, Communism became that which the west loved to hate.

Since arriving in Asia in 2000 we have found the anti Communism rhetoric has gradually morphed and strengthened into an anti China campaign. From the late 1990’s, many publications, notably The Economist, have almost annually trumpeted that the Chinese economy is heading for a hard landing. Guess they work on the premise if you repeat something often enough, law of averages works in your favour.

In short:

much of the news re China either on line, in print, on TV, Radio or Social Media is focused on scandalous, sensationalist, salacious topics

On the flip side, that emanating from China, such as “Global Times” is unashamedly patriotic propaganda.

This seriously compromises the efforts of SME’s who are trying to research China in consideration of a market entry for their service or product.

Many foreign businesses tell us it is difficult to find current, relevant news on China in regard to business, marketing and social media.

Difficult, yes, but not impossible.

This is why Aim2D was created, why we feel it needs to exist. So, to recap, in the words of our site:

Big organisations have access to Government support, information and data. This information imbalance disadvantages small businesses who may lack such access and aren’t always making the right decisions.

For serious small businesses trying to get a handle on the China market, it is hard work – the fake news, negative news, conspiracy theories make it an uphill battle. Aim2D attempts to rectify this with a collation of sites which are more useful and relevant to businesses who want to understand China and Chinese consumers. No flannel, no horse manure, no chocolate coating.

To end on a touch of irony today, we showcase this headline in which Associated Press lamented. Our link jumps to Fox News but you can find it everywhere: Conspiracy theories paint fraudulent reality of Jan. 6 riot.

“Yet the hoaxes, conspiracy theories and attempts to rewrite history persist, muddying the public’s understanding of what actually occurred during the most sustained attack on the seat of American democracy since the War of 1812.”

The irony? Associated Press are one of the biggest distributors of “fraudulent reality” when it comes to China news on the web

Need we say more?

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Introducing Everlyne YU

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In 2003 Everlyne Yu co-founded WPBeijing Marketing Studio with Englishman Peter Bic, now known as Bic Brands.

She began Uengager, as a SaaS MarTech company focused on customer engagement in 2017.

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Everlyne hs been privileged to work with a variety of international organisations, from VW, Cushman Wakefield, Sodexo, Bristol Myers Squibb to local Chinese firms such as Midea, and OK Order.

If you’re looking for guidance, tips, advice on any aspect of starting or growing a business in China or training, coaching your existing China marketing team for excellence, be sure to check out Uengager. Home page and base for Everlyne Yu. Read her short bio – opposite left – or contact her direct – below – for a free, heart to heart chat.

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A selection of Bicyu clients since 2003

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