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Engage your Chinese Consumers Better

Slow Boat Touring?

Gong Chen Bridge Hangzhou

Aim2D: real time, 24/7 #ChinaBusinessMarketing, Tech and Social Media News Portal of The Bicaverse based in sunny Shunyi, North east Beijing. Tuesdays we look at business, marketing, tech or social news in and around China. Friday is image gallery where we examine a place, topic or subject giving you greater insight, background to life in China, and of course, your Chinese consumer. If hard, practical, realistic China consumer marketing support is what you need, do drop into our sister site: Unegager. Finally, in a sign of the times, we can assure you that our content is 100% loving created and hand crafted by a fellow human. No AI chatter bots here.

Today our picture gallery looks at Cultural Heritage on the Grand Canal.

Last Friday we took at look at 15 Natural Wonders of China, the Friday before that we explored the newly cleaned up and polished Beijing to Hangzhou Grand Canal: AKA :’ Slow Boat to Beijing.” If you missed ’em, we summarise both just below:

China Travel and Tourism

It does rather seem that when people think of tourism and China the three things that spring to mind are Temples, Great Wall and Buried Army. If prodded re scenic attractions they refer to Tibet. The general impression appears to be that China has very little of any note worth seeing. Others also mention the teeming crowds so one can’t see the wood for the trees.

That’s a bit sad really because China does have some wonderfully beautiful scenic attractions. Perhaps 30 years ago tourism in China was not for the faint-hearted, but the hospitality industry in China has matured at warp speed. Hotels in China are on par with their global sisters. Many of them are part of that global chain.

Although the teeming crowds is a fair comment, it does rather much depend on where you go and when. Clearly, the long holidays in China are not conducive to travel. Most Chinese would agree with you there. Perhaps the problem for many is China is not so “instagramable” – one can’t spend 90 minutes and then post selfies in front of 20 different famous landmarks. I mean like, where’s the point. Like.

Sarcasm aside, today’s gallery Cultural Heritage on the Grand Canal, a safe link from Caixin Global, follows up on our earlier Grand Canal article and looks art some of the architectural and scenic wonders dotted along the way. Our header image today depicts the Gongchen Bridge. Measuring 92 meters long it is the longest ancient arch bridge in Hangzhou, East China Zhejiang province. Built in the Ming Dynasty, the bridge marks the endpoint of the Grand Canal.

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Introducing Everlyne YU


In 2003 Everlyne Yu co-founded WPBeijing Marketing Studio with Englishman Peter Bic, now known as Bic Brands.

She began Uengager, as a SaaS MarTech company focused on customer engagement in 2017.

Hello, Nihao, I’m Everlyne

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Everlyne is also a key note speaker, lecturer and KOL on MarTech in China. She is CEO of Uengager, business development officer for Bicyu.

Everlyne hs been privileged to work with a variety of international organisations, from VW, Cushman Wakefield, Sodexo, Bristol Myers Squibb to local Chinese firms such as Midea, and OK Order.

If you’re looking for guidance, tips, advice on any aspect of starting or growing a business in China or training, coaching your existing China marketing team for excellence, be sure to check out Uengager. Home page and base for Everlyne Yu. Read her short bio – opposite left – or contact her direct – below – for a free, heart to heart chat.

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