Was Shakespeare in China?

Taitau is a Lithuanian brand of especially high quality – natural chocolate. We love it, so will you.

Aim2D is a real time, 24/7 China Business, Marketing, Tech and Social Media News Portal of Bic Brands. Tuesdays we look at one trending, hot or interesting topic in a little more detail whilst Friday we bring you an image gallery which we hope adds greater depth and perspective to your understanding of China and puts the “Cold, clinical” news into perspective. Being Friday, today we look at China’s Shakespeare.

Today’s Friday Carousel is a tad longer than our usual Friday fare. It also contains links for your further reading pleasure. As such we have categorised it under our Tea ‘nd Chocolate Bar collection where we try to bring you something a little more interesting and with more depth. So, make yourself a nice pot of green tea, unwrap a bar of Lithuania’s Tai Tau dark chocolate and settle down for a slightly longer read than is our usual serving.

Jiangsu a smaller province in China is not just beautiful but attractive economically for foreign brands
Jiangsu a smaller province in China is not just beautiful but attractive economically for foreign brands

As a tourist, especially one in a culture that is totally alien to one’s own, it is easy to be awed, often over awe and to see things very clearly and cleanly compartmentalised. After all, the distinctions and differences are glaringly obvious.

Arriving in say Asia for example, the terminal, luggage carousel and even the car park and beyond look so frighteningly similar to that from which we departed some 15+ hours earlier one is tempted to think one has not actually left. But that doesn’t last long. Usually the first hint we are actually somewhere else is the language – not just the multi lingual babel around us, that is not unique, but the signage. Especially the advertising and neon signs that flicker around us.

For most of us it raises our adrenaline level we feel a tingle of exciting and apprehension.We wonder if our copy of: “Speak xxx Language in 7 Days ” which we spent frantically revising in flight was really worth the money. The shuttle (or taxi if you’re well healed) trip to our hotel or hostel accentuates -maybe – the difference in architecture. Throngs of people chattering around us does nothing to inspire confidence in our fore mentioned language primer. It sounds nothing like the CD we studied. We silently pray to the smartphone God that the APP is up to the job ahead.

Later as we emerge from our hotel with Jet lack now behind us and eyes wide with amazement we explore and marvel over the ancient tombs, the temples, market places and parks. All such a totally different world. So far removed from our own. Or so it seems. Much, much later when we have settled into a daily work routine and the novelty has warn off, we start to see similarities. Not glaringly obvious at first, but the occasion flicker of something not too far from our own culture. Either now or in the past.

The longer we spend in this now not so weird environment, the more we find culture overlaps and cross overs. The dawning comes that, although as human beings we are all unique in someway, we actually also share a lot in common. As the French say: “Vivre La Diference!”

Now we know there is always small minority of haters who try to find issues with most things. So we also know there are going to be some who take the view that this is just another attempt by a “foreign” power to “usurp” or labelling it a form of “cultural Appropriation.” For those poor, lost souls we feel sorry. Be that as it may, there are plenty of examples by way of construction, statues, art in Asia and beyond that celebrate the achievement and collaboration of “foreigners.”

The above ramble is by way of an introduction to today’s image Gallery which takes us to Stratford-on-Avon, the birthplace of one of Britain’s more prolific authors, poets and playwrights – William Shakespeare – born 1564, died 1616.
On the other side of the world, well, almost, in China, Tang Xianzu was one of China’s great playwrights during the Ming dynasty. Born in Jiangsu Province 14 years earlier than Shakespeare, they both died the same year.

It is inconceivable the two great men ever met, yet scholars have found an uncanny similarity in their writing. The classic “Romeo and Juliette” for example, is very similar to “The Peony Pavilion.” Today, visitors to Shakespeare’s birthplace can also find statues of Tang Xianzu and elements from his works.

Our head image today is  Tang Xianzu’s birthplace, Jiangsu, itself a delightful province on China’s east coast. We have, as we mentioned above, also included a link to a selection of other articles which discuss the Shakespeare / Tang Xianzu connection. So grab a comfy settee, teapot and choc and settle down – we hope you enjoy:
Chinese elements add ‘international’ character to Shakespeare’s hometown brought to you by the China daily.

Thanks for reading our China news, marketing, tech and social media article – we hope it was useful, relative, informative, valuable.

Not Useful?
Then perhaps you may like to chat directly and personally with Everlyne?

But please, be aware of local (China) time when calling from overseas. Despite rumours to the contrary, Everlyne is human, not a bot, she does eat, drink and sleep – sometimes.

Whatever your question re Chinese Business, Marketing Tech or Social Media, she will know the answer, or know someone who does! A brief intro below;


In 2003 Everlyne Yu co-founded WPBeijing Marketing Studio with Englishman Peter Bic, now known as Bic Brands.

She began Uengager, a company focused on customer engagement, as a SaaS MarTech company in 2017.

Hello, Nihao, I’m Everlyne

I love to talk about and help people understand the amazing ways MarTech and SaaS can work to strengthen your business engagement with Chinese consumers.
I know you have questions or want to talk about your brand or business in China so please, drop me a line opposite. If you prefer live chat, call and talk to me live, in person direct.


Everlyne is also a key note speaker, lecturer and KOL on MarTech in China. She is CEO of Uengager, business development officer for Bicyu.

Everlyne hs been privileged to work with a variety of international organisations, from VW, Cushman Wakefield, Sodexo, Bristol Myers Squibb to local Chinese firms such as Midea, and OK Order.

If you’re looking for guidance, tips, advice on any aspect of starting or growing a business in China or training, coaching your existing China marketing team for excellence, be sure to check out Uengager. Home page and base for Everlyne Yu. Read her short bio – opposite left – or contact her direct – below – for a free, heart to heart chat.

Bicyu client logo bar
A selection of Bicyu clients since 2003


Follow Uengager on Wechat

Note: App is in Chinese and needs WeChat account to access.

WeChat QR Code


Take Tea with Everlyne


Covid’s persistence means this address is not always available.
But Beijing has many tea shops or cafes where we can still meet and chat

B1 XlabBuilding 1, TusPark B, Tsinghua Science Park

No.1 East Zhongguancun Road,Beijing, Haidian District 100084China

Published by The Bic

Bicyu is a NZ registered, British owned MarTech business based in Beijing providing marketing, tech, education and information services to European, NZ, Australian, UK, African, and Asian firms doing business in China. We work with local ones too. We've been here doing this since 2003. We also incorporate Aim2D and Uengager in our small brand list.

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