Hello, and once again, greetings from Shunyi, in Beijing’s North East corner for Tuesday April 26th as we celebrate our 201 st post~
The war on plastics, especially in packaging and micro plastics has intensified. Many Gvts have enacted legislation putting the onus on brands to limit their use on ecologically damaging components.
As both a brand or marketing analyst and consumer, we note that some foreign brands in China have taken huge steps to become ecologically friendly in the home market but dragging the chain somewhat in China.
If you fall into the latter category and are just taking baby steps at best in turning green in Asia, this video is for you. Chinese consumers in particular are shifting their purchasing habit towards products with a more sustainable focus. Brands who fail to recognise this and act swiftly and decisively may find the green wave in China washes their bottom line red.
Chris Tung, Chief Marketing Officer of Alibaba Group, shares insights on how Alibaba as an e-commerce platform plays a unique role in promoting sustainability in China.
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Then perhaps you may like to chat directly and personally with Everlyne?
But please, be aware of local (China) time when calling from overseas. Despite rumours to the contrary, Everlyne is human, not a bot, she does eat, drink and sleep – sometimes.
Whatever your question re Chinese Business, Marketing Tech or Social Media, she will know the answer, or know someone who does! A brief intro below;
Introducing Everlyne YU
In 2003 Everlyne Yu co-founded WPBeijing Marketing Studio with Englishman Peter Bic, now known as Bic Brands.
She began Uengager, as a SaaS MarTech company focused on customer engagement in 2017.
Hello, Nihao, I’m Everlyne
“I love to talk about and help people understand the amazing ways MarTech and SaaS can work to strengthen your business engagement with Chinese consumers.
I know you have questions or want to talk about your brand or business in China so please, drop me a line opposite. If you prefer live chat, call and talk to me live, in person direct.“
Everlyne is also a key note speaker, lecturer and KOL on MarTech in China. She is CEO of Uengager, business development officer for Bicyu.
Everlyne hs been privileged to work with a variety of international organisations, from VW, Cushman Wakefield, Sodexo, Bristol Myers Squibb to local Chinese firms such as Midea, and OK Order.
If you’re looking for guidance, tips, advice on any aspect of starting or growing a business in China or training, coaching your existing China marketing team for excellence, be sure to check out Uengager. Home page and base for Everlyne Yu. Read her short bio – opposite left – or contact her direct – below – for a free, heart to heart chat.
Note: App is in Chinese and needs WeChat account to access.
Take Tea with Everlyne
Covid’s persistence means this address is not always available.
But Beijing has many tea shops or cafes where we can still meet and chat