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Engage your Chinese Consumers Better

On-line V/S China Live Streaming

woman using laptop on 5G wifi in China

Hello and welcome back to Aim2D for Tuesday April 5th, 2022 which just happens to be Qing Ming, or Dead Peoples Day a 3 day holiday. So, if you have been wondering why your Chinese side have not been answering the phone…… If you have an interest in death and celebrations, these two links might be of interest. Otherwise, read on re our Covid and live streaming story.

But first, a quick recap and plug for Aim2D China Business News. We created this to fill what we saw as a gap in news about China that was useful, relevant and informative for foreign businesses contemplating the China market.

Breaking China Business, Marketing, Tech and social News

OK, lets get to it. In our page “Breaking News” we link to around a dozen different publications that carry credible, objective, helpful and relevant stories news or trends to help businesses, large or small, make the right choice.

Breaking China Business, Marketing, Tech and social News

On line V/S China Live Streaming

Over the past couple of years, Aim2D has covered the “Live Streaming” phenomenon in China several times, notably:

Back in February 2020 Yicai Global reported on Officials in China’s southern Island, Hainan, using live streaming to help move a glut of fruit and veggies caught up the logistics breakdown created by Covid.

Today we are returning to Yicai Global (one of our highly recommended China Business and Economic News providers) with this story.

This time, nothing to do with Covid – aren’t we all sick and tired of hearing about it? – but rather a look at China’s clothing market. In particular a comparison between Online and Live streaming. Which one is more effective?

Now wait, just before you switch of thinking uhhuh, clothing, not my sector or area of interest, think again. Actually this is a rehash of something we have said on Aim2D Media many times in the past, related to luxury.

Just because fashion luxury or whatever may not be your niche don’t dismiss it as a China consumer trend bellwether.

In other words in China marketing, very often where luxury and fashion go, mainstream consumers are not very far behind. So any changes in either of those 2 sectors should be noted and watched as they develop.

So, lets come back to our heading and the burning, OK, slowly smouldering, question: In china today, which platform is going to see the best results in the clothing sector?
The answer link below may surprise you, on the other hand, it may not! Courtesy as we said, of Yicai Global – free!

On line V/S China Live Streaming

Other China Tech, Biz or marketing news last week

End of March 2022 BYD announced they would cease making ICE automobiles and from April going forward, would focus solely on NEV. This makes BYD the words first company to move in that direction. China’s BYD Soars as It Becomes World’s First Carmaker to Ditch Fossil Fuel Cars

Sticking with motoring and NEV, Chinese automaker Xpeng announced a widening of its losses, some quote 60%. This is despite a 260% increase in sales last year or almost 100,000 vehicles. Xpeng’s top domestic competitor, NIO also posted a widening loss with slightly less total vehicle sales.

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Thanks for reading our China news, marketing, tech and social media article – we hope it was useful, relative, informative, valuable.
We would be honoured if you subscribed to our content.

Not Useful?
Then perhaps you may like to chat directly and personally with Everlyne?

But please, be aware of local (China) time when calling from overseas. Despite rumours to the contrary, Everlyne is human, not a bot, she does eat, drink and sleep – sometimes.

Whatever your question re Chinese Business, Marketing Tech or Social Media, she will know the answer, or know someone who does! A brief intro below;

Introducing Everlyne YU


In 2003 Everlyne Yu co-founded WPBeijing Marketing Studio with Englishman Peter Bic, now known as Bic Brands.

She began Uengager, as a SaaS MarTech company focused on customer engagement in 2017.

Hello, Nihao, I’m Everlyne

I love to talk about and help people understand the amazing ways MarTech and SaaS can work to strengthen your business engagement with Chinese consumers.
I know you have questions or want to talk about your brand or business in China so please, drop me a line opposite. If you prefer live chat, call and talk to me live, in person direct.


Everlyne is also a key note speaker, lecturer and KOL on MarTech in China. She is CEO of Uengager, business development officer for Bicyu.

Everlyne hs been privileged to work with a variety of international organisations, from VW, Cushman Wakefield, Sodexo, Bristol Myers Squibb to local Chinese firms such as Midea, and OK Order.

If you’re looking for guidance, tips, advice on any aspect of starting or growing a business in China or training, coaching your existing China marketing team for excellence, be sure to check out Uengager. Home page and base for Everlyne Yu. Read her short bio – opposite left – or contact her direct – below – for a free, heart to heart chat.

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A selection of Bicyu clients since 2003


Follow Uengager on Wechat

Note: App is in Chinese and needs WeChat account to access.

WeChat QR Code


Take Tea with Everlyne


Covid’s persistence means this address is not always available.
But Beijing has many tea shops or cafes where we can still meet and chat

B1 XlabBuilding 1, TusPark B, Tsinghua Science Park

No.1 East Zhongguancun Road,Beijing, Haidian District 100084China

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