Hello and welcome back to Aim2D for Tuesday March first. Today we continue showcasing our our favourite resources for useful news and stories relevant to marketing, tech, business or social in China. Plus we take a quick look at some things which made local China business news last week.
Breaking China Business, Marketing, Tech and social News
OK, lets get to it. In our page “Breaking News” we link to around a dozen different publications that carry credible, objective, helpful and relevant stories news or trends to help businesses, large or small, make the right choices and decisions when researching a China market entry. Today we will highlight two – from different ends of the the spectrum.
Whilst Caixin is our goto workhorse for serious, daily updates relating to China business
Based in the US, Jing daily focuses on China Luxury. In their own words:
“We publish news, reports on key trends, insights from leading industry figures, and in-depth analysis of the vitally important luxury market in China.”
Even if your business is not lux related, it is a valuable indication of changing trends in China
Many of their articles are premium requiring a subscription. They also have annoying nag screens that pop up every so often .
Overall we feel they offer value for money as most of their stories are current, well researched, useful, and informative. As an example, today we take a closer look at their explainer of Pinduoduo (PDD)
Heavy EV Trucks
One of the downsides of EV (Electric Vehicles) is the refuelling. Rather than the 10 or so minute refill at the petrol station pump, an EV can take several hours. Motorists who run EV’s know this only too well. Now, if you find this frustrating, spare a thought for user of heavy vehicles. Especially fleet operators for whom time is money.
You might find these related China EV / Motoring articles interesting.
It’s not just the big lorries either, more and more medium sized refrigerated vans are turning EV as well as ambulances. They also need to be back in action with as little a delay as possible. However help is at hand for fleet operators with quick change batteries which have reduced downtime from hours to just a few minutes.
Recharge time has long been one of the major selling obstacles for EV, both commercial and public. Now this new tech effectively eliminates that objection clearing the way for possibly a boost in new EV sales. In fact all but 20 of the 2,283 new-energy heavy vehicles sold in January were equipped with a power replenishing system. As China pushed the expansion of clean energy, the benefits can be passed on to the environment. This story from our friends at Caixin Global Premium has more details: Battery swapping boosts appeal for new-energy heavy trucks coming soon to a Tesla, Xping NEO or BYD near you – hopefully~
What is Pinduoduo (PDD)
Ok, let’s now jump back to China Internet Watch and their Pinduoduo story. Our experience over the years seems to indicate that while many European firms are now more familiar with WeChat, Alibaba’s Taobao and Tmall, JD many are still either unfamiliar or not totally up to speed with the myriad of other Apps in China offering marketing opportunities such as Red (book), Pinduoduo. And quite possible, they need not be.
However on the basis that forewarned is fore armed, we will look at Pinduaodua, a Tabao, Tmall, JD look-a-like, ie; a mobile shopping App, with a slight twist – it caters to group or bulk buying. Everything you wanted know about Pinduoduo Social Shopping App but were afraid to ask!
Thanks for reading our China news, marketing, tech and social media article – we hope it was useful, relative, informative, valuable.
Then perhaps you may like to chat directly and personally with Everlyne?
But please, be aware of local (China) time when calling from overseas. Despite rumours to the contrary, Everlyne is human, not a bot, she does eat, drink and sleep – sometimes.
Whatever your question re Chinese Business, Marketing Tech or Social Media, she will know the answer, or know someone who does! A brief intro below;
In 2003 Everlyne Yu co-founded WPBeijing Marketing Studio with Englishman Peter Bic, now known as Bic Brands.
She began Uengager, a company focused on customer engagement, as a SaaS MarTech company in 2017.
Hello, Nihao, I’m Everlyne
“I love to talk about and help people understand the amazing ways MarTech and SaaS can work to strengthen your business engagement with Chinese consumers.
I know you have questions or want to talk about your brand or business in China so please, drop me a line opposite. If you prefer live chat, call and talk to me live, in person direct.“
Everlyne is also a key note speaker, lecturer and KOL on MarTech in China. She is CEO of Uengager, business development officer for Bicyu.
Everlyne hs been privileged to work with a variety of international organisations, from VW, Cushman Wakefield, Sodexo, Bristol Myers Squibb to local Chinese firms such as Midea, and OK Order.
If you’re looking for guidance, tips, advice on any aspect of starting or growing a business in China or training, coaching your existing China marketing team for excellence, be sure to check out Uengager. Home page and base for Everlyne Yu. Read her short bio – opposite left – or contact her direct – below – for a free, heart to heart chat.
Note: App is in Chinese and needs WeChat account to access.
Take Tea with Everlyne
Covid’s persistence means this address is not always available.
But Beijing has many tea shops or cafes where we can still meet and chat