Greetings again from Shunyi for Friday 25th February . It is a funny thing how the media and our society, whether European or Asian has this fascination with age. In particular news where, “elderly man or woman” is often reported. It seems that once you pass 60, somehow life ceases to exist for you.
Especially things such as clothing etc. Take a look in on line stores or shopping malls, note the dull, dowdy products that make up the over sixty segment? In China JD etal have special pages or APPS for the elderly. Not only is the font bigger ( we like that idea) but, sadly, the choice and style is limited. Chinese handset makers offer “Old Mans” devices. We will ignore the sexism as that is the translation, they actually use PEOPLE in Chinese. So we have Old Peoples goods!
You don’t have to be long in China to work out there are two red hot sectors of consumer, just waiting to be milked dry. One is Children ( or mother and baby) the other? Yeah, the elderly. And in each case, a hot product related to health. OK, health awareness is good.
You also don’t need to be here to many days to see that Chinese have a fixation with medicine. Watch any closed circuit Ad TV and at certain times of the day you will be bombarded with aged, decrepit men and women who, after taking a swig of a certain “medicine” are suddenly running a marathon. Winning beauty pageants.
Ok, we have probably made our point by now, which is why this weeks photo gallery is interesting Snapping some urban photography on Shanghai streets, captures some unexpected images as trendy seniors strut their stuff as they go about their usual daily routines. Seems they can rock it as well as the youngsters. So if your line involves retailing to Chinese elderly maybe time to review your prejudices.
As always brought you by Caixin Global : Senior Chic on Shanghai’s Streets
Thanks for reading our China news, marketing, tech and social media article – we hope it was useful, relative, informative, valuable.
Then perhaps you may like to chat directly and personally with Everlyne?
But please, be aware of local (China) time when calling from overseas. Despite rumours to the contrary, Everlyne is human, not a bot, she does eat, drink and sleep – sometimes.
Whatever your question re Chinese Business, Marketing Tech or Social Media, she will know the answer, or know someone who does! A brief intro below;
In 2003 Everlyne Yu co-founded WPBeijing Marketing Studio with Englishman Peter Bic, now known as Bic Brands.
She began Uengager, a company focused on customer engagement, as a SaaS MarTech company in 2017.
Hello, Nihao, I’m Everlyne
“I love to talk about and help people understand the amazing ways MarTech and SaaS can work to strengthen your business engagement with Chinese consumers.
I know you have questions or want to talk about your brand or business in China so please, drop me a line opposite. If you prefer live chat, call and talk to me live, in person direct.“
Everlyne is also a key note speaker, lecturer and KOL on MarTech in China. She is CEO of Uengager, business development officer for Bicyu.
Everlyne hs been privileged to work with a variety of international organisations, from VW, Cushman Wakefield, Sodexo, Bristol Myers Squibb to local Chinese firms such as Midea, and OK Order.
If you’re looking for guidance, tips, advice on any aspect of starting or growing a business in China or training, coaching your existing China marketing team for excellence, be sure to check out Uengager. Home page and base for Everlyne Yu. Read her short bio – opposite left – or contact her direct – below – for a free, heart to heart chat.
Note: App is in Chinese and needs WeChat account to access.
Take Tea with Everlyne
Covid’s persistence means this address is not always available.
But Beijing has many tea shops or cafes where we can still meet and chat