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Engage your Chinese Consumers Better

Age is a State of Mind~.

Chinese senior customer on smart phone

Greetings again from Shunyi for Friday 25th February . It is a funny thing how the media and our society, whether European or Asian has this fascination with age. In particular news where, “elderly man or woman” is often reported. It seems that once you pass 60, somehow life ceases to exist for you.

Especially things such as clothing etc. Take a look in on line stores or shopping malls, note the dull, dowdy products that make up the over sixty segment? In China JD etal have special pages or APPS for the elderly. Not only is the font bigger ( we like that idea) but, sadly, the choice and style is limited. Chinese handset makers offer “Old Mans” devices. We will ignore the sexism as that is the translation, they actually use PEOPLE in Chinese. So we have Old Peoples goods!

You don’t have to be long in China to work out there are two red hot sectors of consumer, just waiting to be milked dry. One is Children ( or mother and baby) the other? Yeah, the elderly. And in each case, a hot product related to health. OK, health awareness is good.

You also don’t need to be here to many days to see that Chinese have a fixation with medicine. Watch any closed circuit Ad TV and at certain times of the day you will be bombarded with aged, decrepit men and women who, after taking a swig of a certain “medicine” are suddenly running a marathon. Winning beauty pageants.

Ok, we have probably made our point by now, which is why this weeks photo gallery is interesting Snapping some urban photography on Shanghai streets, captures some unexpected images as trendy seniors strut their stuff as they go about their usual daily routines. Seems they can rock it as well as the youngsters. So if your line involves retailing to Chinese elderly maybe time to review your prejudices.

As always brought you by Caixin Global : Senior Chic on Shanghai’s Streets

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