Greetings from Shunyi, for this, our penultimate post for the old Chinese Year, Tuesday Jan 25th. The Chinese or lunar new year for 2022 falls on Feb first, in case you were wondering. Meaning that Thursday 27th January will be our final post for the year. We will close down for 2 weeks from that date. But, today is still a work day, so let’s push on John.
A few weeks back we ran this story:
In it we looked at how negative stereotyping of China results in salacious, sensational click bait headlines in most western media. Of course, it is designed to be consumed by a local US populace. Created by those who have a vested interest in keeping their population busy and distracted from domestic issues and failures. It is picked up and peddled by those calling themselves reporters or journalists, but who, in truth spend their time scanning their social media for any dirt they can find. Their job is to create headiness that attract clicks and help with advertising revenue.
As an example we can look at a case today that does not involve China, but rather the prime Minister of NZ. An article from Piers Morgan has taken aim at Jacinda Ardern for introducing “draconian new restrictions.” In typical Morgan style it is short on substance and facts, but we assume he is referring to NZ’s move from orange to red after Omicron was found in the community. Clearly Morgan has decided that his must mean lockdowns and shut downs without taking the time to understand what it really means. But this is typical. He more often than not speaks from a position of ignorance with the aim of getting attention.
This self serving garbage is then amplified by mainstream media and by the end of day, billions of people around the globe believe that the poor, long suffering people of NZ are locked in their homes, deprived of basic necessities. Sadly, it is rather a long way from the truth. Likewise, the anti China focus that most mainstream media applies is not helpful for small to medium businesses who are searching for credible, useful and relevant information re China. That is why Aim2D was created. To provide links to a better source of useful business information.
One of those links will take you to The China Daily, well known as one of the “official” PRC CP publications. So, yes indeed, it is one of the mouthpieces of the ruling China party. And to that extent, it is biased. But surprisingly, it also produces some very, very good articles relating to business, lifestyle and technology in China. Of course, from a Chinese perspective. But, and this is important, that is exactly what any business contemplating entering China needs; the view from a Chinese perspective.
It is the People’s Daily from whom we take today’s headline. Of course it comes from a pro China perspective with selective quotes, but behind all that it does make a very good point – which we have outlined above. We are reminded of a quip from Andrew Kuiler, founder and director of The Silk Initiative, the leading China F&B Marketing Agency:
“When someone tells you they are a China Expert; run the other way!”
To read the “view form the other side” and if you are in business you need a balance, do read: How amateur U.S. “China experts” stir up hostility.
Thanks for reading our China news, marketing, tech and social media article – we hope it was useful, relative, informative, valuable.
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Introducing Everlyne YU
In 2003 Everlyne Yu co-founded WPBeijing Marketing Studio with Englishman Peter Bic, now known as Bic Brands.
She began Uengager, as a SaaS MarTech company focused on customer engagement in 2017.
Hello, Nihao, I’m Everlyne
“I love to talk about and help people understand the amazing ways MarTech and SaaS can work to strengthen your business engagement with Chinese consumers.
I know you have questions or want to talk about your brand or business in China so please, drop me a line opposite. If you prefer live chat, call and talk to me live, in person direct.“
Everlyne is also a key note speaker, lecturer and KOL on MarTech in China. She is CEO of Uengager, business development officer for Bicyu.
Everlyne hs been privileged to work with a variety of international organisations, from VW, Cushman Wakefield, Sodexo, Bristol Myers Squibb to local Chinese firms such as Midea, and OK Order.
If you’re looking for guidance, tips, advice on any aspect of starting or growing a business in China or training, coaching your existing China marketing team for excellence, be sure to check out Uengager. Home page and base for Everlyne Yu. Read her short bio – opposite left – or contact her direct – below – for a free, heart to heart chat.
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