Aim 2D – Reason d’etre revisited

Aim2D: Reason D'etre

Hello and greetings from Shunyi for Tuesday 11th January, 2022. Perhaps today’s post could be called: “A trilogy of ironies.” Currently in Beijing – and a few other places as well I s’pose it is winter – but this is not just the mildest winter (so far) in our 20 year memory, but also by far the cleanest. Air quality we mean.

It might have been circa 2005 when Beijing’s frequent “dust storms” originating from poor pasture practices in the Gobi coupled with deteriorating air quality from extreme pollution drove most residents to adopt a daily mask habit. Ironically, the air has improved, heavy planting has lessened the dust storms yet Beijingers still wear masks. This time to counter the spread of Covid. Which for most of 2020 / 2021 China had under control but at time of writing, it looks as if things maybe slipping out of grasp as the country battles the Omicron variety in Tianjin, an almost satellite of Beijing – just some 20 minutes extra fast train ride away. Port City Neighboring Beijing Scrambles to Contain First Local Omicron Flare-Up (Caixin Premium)

A quick story for those of you who still believe Chinese struggle to make their voice heard in an oppressive, satanic regime. Recently in Covid stricken Xi’an, a heavily pregnant woman was refused hospital access in a dispute with guards re her paperwork. She miscarried at the front gate. This became a trending topic on WeChat with many vitriolic comments openly critical of Gvt’s and hospital’s handling.
The result?
Vice Premier Warns Against Turning Away Patients Amid Uproar Over Miscarriage. (Caixin Premium)

Also headlined this week in China is the story of the Kiwifruit, that hairy green fruit that is now known world wide and a multi billion dollar overseas earner for NZ. Apparently some Chinese farmers have obtained cuttings of the new, gold variety and are growing them here in China. The NZ company is now looking at ways to curtail this. Again, slightly ironic as the NZ kiwifruit industry owes its success to original “Chinese Gooseberry” vines that were stolen. smuggled out of China decades ago. What was that about Karma again? New Zealand Fruit Giant’s Kiwi Battle in China (Caixin Premium)

However, in today’s post we want take a step or two back and revisit the reasons why Aim2D was created. Why it needs to exist at all. So, to recap, in the words of our site:

Mainstream media is biased towards salacious, sensational stories from China. Big organisations have access to Government support, information and data. This information imbalance disadvantages small businesses who may lack such access and aren’t always making the right decisions.

In most of the overseas daily / weekly media, news regarding China tends to focus on the negative – as it seems is the case for most so called NEWS these days.Train wrecks, planes crashes, floods fires, tornadoes, are all brought to us in glorious living colour on our 72 inch home theatre screen.

Tapping into and feeding the negative image of Communism created by the CIA with their manipulated Disney adaptation of George Orwell’s “Animal Farm” news re China tends to be equally negative. On the flip side, that emanating from China, such as “Global Times” is unashamedly patriotic propaganda.

For serious small businesses trying to get a handle on the China market, it is hard work – the fake news, negative news, conspiracy theories make it an uphill battle. Aim2D attempts to rectify this with a collation of sites which are more useful and relevant to businesses who want to understand China and Chinese consumers. No flannel, no horse manure, no chocolate coating.

In our third and final irony today, we end with this headline in which Associated Press lament: Conspiracy theories paint fraudulent reality of Jan. 6 riot. Our link jumps to Fox News but you can find it everywhere. The irony? Associated Press are one of the biggest distributors of negative China news on the web.

Yet the hoaxes, conspiracy theories and attempts to rewrite history persist, muddying the public’s understanding of what actually occurred during the most sustained attack on the seat of American democracy since the War of 1812.”

Need we say more?

Thanks for reading our China news, marketing, tech and social media article – we hope it was useful, relative, informative, valuable.

Not Useful?
Then perhaps you may like to chat directly and personally with Everlyne?

But please, be aware of local (China) time when calling from overseas. Despite rumours to the contrary, Everlyne is human, not a bot, she does eat, drink and sleep – sometimes.

Whatever your question re Chinese Business, Marketing Tech or Social Media, she will know the answer, or know someone who does! A brief intro below;


In 2003 Everlyne Yu co-founded WPBeijing Marketing Studio with Englishman Peter Bic, now known as Bic Brands.

She began Uengager, a company focused on customer engagement, as a SaaS MarTech company in 2017.

Hello, Nihao, I’m Everlyne

I love to talk about and help people understand the amazing ways MarTech and SaaS can work to strengthen your business engagement with Chinese consumers.
I know you have questions or want to talk about your brand or business in China so please, drop me a line opposite. If you prefer live chat, call and talk to me live, in person direct.


Everlyne is also a key note speaker, lecturer and KOL on MarTech in China. She is CEO of Uengager, business development officer for Bicyu.

Everlyne hs been privileged to work with a variety of international organisations, from VW, Cushman Wakefield, Sodexo, Bristol Myers Squibb to local Chinese firms such as Midea, and OK Order.

If you’re looking for guidance, tips, advice on any aspect of starting or growing a business in China or training, coaching your existing China marketing team for excellence, be sure to check out Uengager. Home page and base for Everlyne Yu. Read her short bio – opposite left – or contact her direct – below – for a free, heart to heart chat.

Bicyu client logo bar
A selection of Bicyu clients since 2003


Published by The Bic

Bicyu is a NZ registered, British owned MarTech business based in Beijing providing marketing, tech, education and information services to European, NZ, Australian, UK, African, and Asian firms doing business in China. We work with local ones too. We've been here doing this since 2003. We also incorporate Aim2D and Uengager in our small brand list.

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