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China – 2021 in Review


Hello and welcome back to Aim2D – today is Thursday 6th January 2022. Feels a little weird typing that when for the past 12 months I have typed 2021. I just started to get used to it around November then they went and switched it! Don’t know about you but I am a long way from work mode right now, hard to come back to the harness after a break. So, let’s ease in gently and start the year with a look back at some of the major happenings in China via our usual Caixin photo gallery.

It’s been a tough 2 years in China, although if media is anything to gauge by, maybe some places bad it tougher. We have already talked about the human cost and misery created by border closures and lockdowns and whilst we focused on Hong Kong, it could have been anywhere.

Here in China 2021 started with great optimism, vaccines were on the horizon and it seems, finally, that Covid was under control. People began to relax. But it was short lived. Recurring flare ups, the introduction of Delta to China brought more of the same. More testing, more screening and, in some locations, isolated community knockdowns.

Nature also showed her vicious, unpredictable side. For Beijing and much of northern China mid year it was back to the future, with a couple of severe dust storms sweeping down from the Gobi. Shades of what was a common occurrence a decade or more back. W Meanwhile, southern China experienced the usual “Summer Monsoon” and then some. Unprecedented flooding, even in hitherto “dry” areas, flooding major cites where subways were quickly inundated trapping travellers, some of whom lost their lives.

Whilst relations with the US continued their sour note and taste business ‘tween China and EU seemed to strengthen. Several Chinese forms closed lucrative sales or agreements. On the home from Chinese felt a tinge of pride as the first Chinese vehicle landed successfully on Mars and the Tokyo Olympics providing cheers for local sports fans.

So, as outlined in our intro, lets take a quick look at 2021 China in pictures: China 2021 in Review

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Thanks for reading our China news, marketing, tech and social media article – we hope it was useful, relative, informative, valuable.
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Then perhaps you may like to chat directly and personally with Everlyne?

But please, be aware of local (China) time when calling from overseas. Despite rumours to the contrary, Everlyne is human, not a bot, she does eat, drink and sleep – sometimes.

Whatever your question re Chinese Business, Marketing Tech or Social Media, she will know the answer, or know someone who does! A brief intro below;

Introducing Everlyne YU


In 2003 Everlyne Yu co-founded WPBeijing Marketing Studio with Englishman Peter Bic, now known as Bic Brands.

She began Uengager, as a SaaS MarTech company focused on customer engagement in 2017.

Hello, Nihao, I’m Everlyne

I love to talk about and help people understand the amazing ways MarTech and SaaS can work to strengthen your business engagement with Chinese consumers.
I know you have questions or want to talk about your brand or business in China so please, drop me a line opposite. If you prefer live chat, call and talk to me live, in person direct.


Everlyne is also a key note speaker, lecturer and KOL on MarTech in China. She is CEO of Uengager, business development officer for Bicyu.

Everlyne hs been privileged to work with a variety of international organisations, from VW, Cushman Wakefield, Sodexo, Bristol Myers Squibb to local Chinese firms such as Midea, and OK Order.

If you’re looking for guidance, tips, advice on any aspect of starting or growing a business in China or training, coaching your existing China marketing team for excellence, be sure to check out Uengager. Home page and base for Everlyne Yu. Read her short bio – opposite left – or contact her direct – below – for a free, heart to heart chat.

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A selection of Bicyu clients since 2003


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Take Tea with Everlyne


Covid’s persistence means this address is not always available.
But Beijing has many tea shops or cafes where we can still meet and chat

B1 XlabBuilding 1, TusPark B, Tsinghua Science Park

No.1 East Zhongguancun Road,Beijing, Haidian District 100084China

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