China to Relax Restrictions 2022?

woman leaving on holiday

China has for a long time now, had its borders pretty tightly closed to overseas visitors as part of its zero or Covid elimination policy. This has obviously caused a great many problems and distress to many different groups. In particular businesses and companies. However, according to The American China Chamber of Commerce China will launch a US-China travel fast-track program to start in early 2022.

The purpose of the fast-track arrangement is to provide a more efficient, predictable and reliable channel for essential US company executives, technical personnel and their dependent family members to come to China. 

Global Times

Our experience is that China rarely does things by halves so we expect this to be the opening of the door and similar policies applied to other countries, including the EU and UK.

Our friends at Caixin Global recently carried a story highlighting the plight of many foreign countries, this particular article relating to the UK.

U.K. businesses in China say in a Covid world, staffing is their most pressing concern

U.K. businesses in China have yet to fully recover from the fallout of the Covid-19 pandemic as hiring and retaining foreign employees has become their most pressing concern, despite an uptick in optimism, a survey published Tuesday suggests.

The survey, conducted by the British Chamber of Commerce in China, reflects the perceived costs of China’s “zero-tolerance” Covid-19 strategy on foreign companies as they continue to operate in the world’s second-largest economy.

Thanks for reading our China news, marketing, tech and social media article – we hope it was useful, relative, informative, valuable.

Not Useful?
Then perhaps you may like to chat directly and personally with Everlyne?

But please, be aware of local (China) time when calling from overseas. Despite rumours to the contrary, Everlyne is human, not a bot, she does eat, drink and sleep – sometimes.

Whatever your question re Chinese Business, Marketing Tech or Social Media, she will know the answer, or know someone who does! A brief intro below;


In 2003 Everlyne Yu co-founded WPBeijing Marketing Studio with Englishman Peter Bic, now known as Bic Brands.

She began Uengager, a company focused on customer engagement, as a SaaS MarTech company in 2017.

Hello, Nihao, I’m Everlyne

I love to talk about and help people understand the amazing ways MarTech and SaaS can work to strengthen your business engagement with Chinese consumers.
I know you have questions or want to talk about your brand or business in China so please, drop me a line opposite. If you prefer live chat, call and talk to me live, in person direct.


Everlyne is also a key note speaker, lecturer and KOL on MarTech in China. She is CEO of Uengager, business development officer for Bicyu.

Everlyne hs been privileged to work with a variety of international organisations, from VW, Cushman Wakefield, Sodexo, Bristol Myers Squibb to local Chinese firms such as Midea, and OK Order.

If you’re looking for guidance, tips, advice on any aspect of starting or growing a business in China or training, coaching your existing China marketing team for excellence, be sure to check out Uengager. Home page and base for Everlyne Yu. Read her short bio – opposite left – or contact her direct – below – for a free, heart to heart chat.

Bicyu client logo bar
A selection of Bicyu clients since 2003


Published by The Bic

Bicyu is a NZ registered, British owned MarTech business based in Beijing providing marketing, tech, education and information services to European, NZ, Australian, UK, African, and Asian firms doing business in China. We work with local ones too. We've been here doing this since 2003. We also incorporate Aim2D and Uengager in our small brand list.

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