New Zealand, that country nestled deep in the South Pacific, not too far from that other little place that was once a British penal colony. When asked, most people usually think of sheep, kiwi fruit and the game, rugby – which incidentally, we are told, translates to Chinese as “the game played with a ball that looks like a big brown olive.” Hmm, not so sure about that. However, today we are looking at another aspect of NZ. One not so often spoken of.
All great fairy stories must have a: “Once apon a time ” beginning, and so it is with ours. Are you sitting comfortably,? Then we shall begin. Once apon a time there were two brothers. New Zealanders as it turns out. Lucky too, else we wouldn’t have a story to tell.
Having left NZ in their teens these two brothers did their home work, served their time and paid their dues in the fast faced, cut throat world of Hong Kong business. As is inevitable, they made mistakes, failed, but they learnt, and kept on keeping on. From here on in we will let Alibaba explore the story in a little more detail.
How to Build a Global Consumer Brand In Under 3 Years By a Billionaire Who Knows (With the Help of Khloé Kardashian)
Nick Mowbray left New Zealand for Hong Kong when he was 18 and lived on a few dollars a day while building the planet’s third-most profitable toymaker from scratch.
Now he’s on a mission to disrupt the world’s personal-care giants and has already turned out best-selling products from shampoos to nappies.
The college dropout’s recipe for success is to scan supermarket aisles for brands that have become complacent, drab-looking and overpriced, then attack their market share with the business equivalent of guerilla warfare.
His army includes a cohort of influencers who raise awareness for his stable of brands, including ‘Keeping up with the Kardashians’ star Khloé Kardashian. Please read Alison Tudor Ackroyd’s full story around these two remarkable young men and what you can learn about finding success in China for your business.
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Introducing Everlyne YU
In 2003 Everlyne Yu co-founded WPBeijing Marketing Studio with Englishman Peter Bic, now known as Bic Brands.
She began Uengager, as a SaaS MarTech company focused on customer engagement in 2017.
Hello, Nihao, I’m Everlyne
“I love to talk about and help people understand the amazing ways MarTech and SaaS can work to strengthen your business engagement with Chinese consumers.
I know you have questions or want to talk about your brand or business in China so please, drop me a line opposite. If you prefer live chat, call and talk to me live, in person direct.“
Everlyne is also a key note speaker, lecturer and KOL on MarTech in China. She is CEO of Uengager, business development officer for Bicyu.
Everlyne hs been privileged to work with a variety of international organisations, from VW, Cushman Wakefield, Sodexo, Bristol Myers Squibb to local Chinese firms such as Midea, and OK Order.
If you’re looking for guidance, tips, advice on any aspect of starting or growing a business in China or training, coaching your existing China marketing team for excellence, be sure to check out Uengager. Home page and base for Everlyne Yu. Read her short bio – opposite left – or contact her direct – below – for a free, heart to heart chat.
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