Hello and greetings from Shunyi for Thursday Nov 4th, the day beofre Guy Fawkes if you are British. If you are not, sorry about that. If you have read any of our previous posts, one of the things you may have noticed is we are big fans of Change Therapy, a website run by Steve, a psychologist up in bonny Scotland. His articles often serve as inspiration for some of our own. Such as this one: Assumptions in China – especially around doing business successfully.
Steven recently published a post on autism and he used the old “take a seat” cartoon to make a point. Further on he referenced the idiom:
As part of each morning’s warm up, we would scrawl a proverb or idiom up on the whiteboard and ask them to discuss, explain and relate it to some expression similar in their culture. Mostly they could. Until: “If life gives you lemons etc.”
That was, as we said, decades ago, so details are sketchy, but there were some very creative interpretations. None anywhere near the mark though. From that and similar experiences we realised that things that seem crystal to us are totally baffling to another culture!
This is especially important, and relevant when doing business in a foreign culture, things may not be quite as YOU understand them either. As our world shrinks, and the standing order changes, the centuries old “Western way of doing things is best” is not just being questioned, but rejected. And rightfully so. In International business today, tolerance and patience are two of the most valuable traits any person can own.
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Then perhaps you may like to chat directly and personally with Everlyne?
But please, be aware of local (China) time when calling from overseas. Despite rumours to the contrary, Everlyne is human, not a bot, she does eat, drink and sleep – sometimes.
Whatever your question re Chinese Business, Marketing Tech or Social Media, she will know the answer, or know someone who does! A brief intro below;
Introducing Everlyne YU
In 2003 Everlyne Yu co-founded WPBeijing Marketing Studio with Englishman Peter Bic, now known as Bic Brands.
She began Uengager, as a SaaS MarTech company focused on customer engagement in 2017.
Hello, Nihao, I’m Everlyne
“I love to talk about and help people understand the amazing ways MarTech and SaaS can work to strengthen your business engagement with Chinese consumers.
I know you have questions or want to talk about your brand or business in China so please, drop me a line opposite. If you prefer live chat, call and talk to me live, in person direct.“
Everlyne is also a key note speaker, lecturer and KOL on MarTech in China. She is CEO of Uengager, business development officer for Bicyu.
Everlyne hs been privileged to work with a variety of international organisations, from VW, Cushman Wakefield, Sodexo, Bristol Myers Squibb to local Chinese firms such as Midea, and OK Order.
If you’re looking for guidance, tips, advice on any aspect of starting or growing a business in China or training, coaching your existing China marketing team for excellence, be sure to check out Uengager. Home page and base for Everlyne Yu. Read her short bio – opposite left – or contact her direct – below – for a free, heart to heart chat.
Note: App is in Chinese and needs WeChat account to access.
Take Tea with Everlyne
Covid’s persistence means this address is not always available.
But Beijing has many tea shops or cafes where we can still meet and chat