In our past 2 posts we have talked generally about China’s shopping festivals and the marketing frenzy in the lead up to the Chinese New Year or Spring festival. Today, our last post for October we focus a little more on Double Eleven (11/11) and build on our last article; China Double Eleven and revisit a story from last, year courtesy of our colleagues at “The Luxury Conversation”.
Maybe now, as we move into a Covid world you are thinking it might be a good opportunity for your brand next year. Indeed it is but opportunity tends to be spread evenly. And you can bet your boots you wont be the only brand with the same idea. Clearly, with just a few days to go till kick off it may be a tad late to start planning for 2021. But, it is the best time to begin work on a 2022 campaign.
So not only do you need to start preparing and planning NOW but you need to look at creating something daring different and unique. Yes, they say there is nothing new under the sun, so that is your challenge because history of this event has shown us, creativity leads to massive success. You might like how luxury brands can win in Double -11 by The Luxury Conversation as a primer.
For more specific ideas from the 2020 D11 festival, check out this website for five examples of the more creative D11 campaigns we saw this year.
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Then perhaps you may like to chat directly and personally with Everlyne?
But please, be aware of local (China) time when calling from overseas. Despite rumours to the contrary, Everlyne is human, not a bot, she does eat, drink and sleep – sometimes.
Whatever your question re Chinese Business, Marketing Tech or Social Media, she will know the answer, or know someone who does! A brief intro below;
Introducing Everlyne YU
In 2003 Everlyne Yu co-founded WPBeijing Marketing Studio with Englishman Peter Bic, now known as Bic Brands.
She began Uengager, as a SaaS MarTech company focused on customer engagement in 2017.
Hello, Nihao, I’m Everlyne
“I love to talk about and help people understand the amazing ways MarTech and SaaS can work to strengthen your business engagement with Chinese consumers.
I know you have questions or want to talk about your brand or business in China so please, drop me a line opposite. If you prefer live chat, call and talk to me live, in person direct.“
Everlyne is also a key note speaker, lecturer and KOL on MarTech in China. She is CEO of Uengager, business development officer for Bicyu.
Everlyne hs been privileged to work with a variety of international organisations, from VW, Cushman Wakefield, Sodexo, Bristol Myers Squibb to local Chinese firms such as Midea, and OK Order.
If you’re looking for guidance, tips, advice on any aspect of starting or growing a business in China or training, coaching your existing China marketing team for excellence, be sure to check out Uengager. Home page and base for Everlyne Yu. Read her short bio – opposite left – or contact her direct – below – for a free, heart to heart chat.
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