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Engage your Chinese Consumers Better

Aim2 D: Raison d’être

modern hi tech China - Shenzhen

Hello, welcome back for Thursday 14th October as China struggles back to work after a long 10 day (for some) China National Day holiday. While we were scouring the Internet recently we stumbled apon a story re China’s victory over the US in the supposed war of AI and her technical superiority. Now, for anyone who has spent more than 6 months in China since circa 2016 this is no real surprise. China is very much hi tech developed and driven and in some ways..

reminds me of “Snowball’s” dream of life after the windmill in George Orwell’s “Animal Farm.” Technology has, along with the smart phone, QR code and various Apps, streamlined and made day to day, mundane tasks easier in China today. Simply point, scan and go! However, that is not to say we have reached Snowball’s Utopian world. Sadly, as is the case with most things humans invent to make life easier, such as the motor car, jet engine, atomic energy, social media, there is a down side.

Perhaps Orwell was correct in pointing out that our search for Utopia is fruitless. No different to searching for the end of the rainbow and a pot of gold. What humans create, humans also destroy. Despite changes, things stay the same. We are our own worst enemies. But we digress.

What really caught our eye was the “About Us” page on the site in question. Whilst we squirm a little at the tag: “Alternative News Media” that is sometimes hung on Aim2D, this self description from “Wolf Daily” struck a chord with us, despite it being largely US centric news. We have copied it verbatim below. You can read their cover of the article here: China has won AI battle with U.S. and is heading towards global dominance – Pentagon

Wolf Daily: about us

We created Wolf Daily as an antidote to the corporate news monolith which has devolved into little more than a protection racket for the ruling class. The vast majority of large corporate news sources, regardless of positioning along the political spectrum, are little more than activist fear merchants. They are increasingly focused on tweet smackdowns, hyperbole and histrionics, instead of facts and context.

At Wolf Daily our mission is to focus on things that matter to the future of our readers and nation. Well informed people make better decisions about their lives. Informed citizens make for a more accountable government and a country that more clearly reflects the will of the people.

We offer current information along with historical context and analysis from our own reporting and syndicated sources. We seek open and honest dialogue about important topics and invite submissions from our readers to be considered for publication.

Why a daily email? Because news consumption should not be all consuming. Five to fifteen minutes a day is plenty of time to stay informed without becoming consumed. There is a well-established, inverse relationship between happiness and the amount of news consumed, particularly political news. Served up each morning in an easy to read and digest format, our daily email lets you consume the news in a healthy way without letting it consume you. Our website is updated continuously throughout the day.

30 Days To A Happier Life, Or Your Money Back! Our email is free, so you literally have nothing to lose. We invite you to read our email every day for a month while foregoing cable news and then write to us and tell us if your life has changed for the better.

Thanks for reading Wolf Daily, by Daily Element Media, LLC

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Thanks for reading our China news, marketing, tech and social media article – we hope it was useful, relative, informative, valuable.
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Not Useful?
Then perhaps you may like to chat directly and personally with Everlyne?

But please, be aware of local (China) time when calling from overseas. Despite rumours to the contrary, Everlyne is human, not a bot, she does eat, drink and sleep – sometimes.

Whatever your question re Chinese Business, Marketing Tech or Social Media, she will know the answer, or know someone who does! A brief intro below;

Introducing Everlyne YU


In 2003 Everlyne Yu co-founded WPBeijing Marketing Studio with Englishman Peter Bic, now known as Bic Brands.

She began Uengager, as a SaaS MarTech company focused on customer engagement in 2017.

Hello, Nihao, I’m Everlyne

I love to talk about and help people understand the amazing ways MarTech and SaaS can work to strengthen your business engagement with Chinese consumers.
I know you have questions or want to talk about your brand or business in China so please, drop me a line opposite. If you prefer live chat, call and talk to me live, in person direct.


Everlyne is also a key note speaker, lecturer and KOL on MarTech in China. She is CEO of Uengager, business development officer for Bicyu.

Everlyne hs been privileged to work with a variety of international organisations, from VW, Cushman Wakefield, Sodexo, Bristol Myers Squibb to local Chinese firms such as Midea, and OK Order.

If you’re looking for guidance, tips, advice on any aspect of starting or growing a business in China or training, coaching your existing China marketing team for excellence, be sure to check out Uengager. Home page and base for Everlyne Yu. Read her short bio – opposite left – or contact her direct – below – for a free, heart to heart chat.

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A selection of Bicyu clients since 2003


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Take Tea with Everlyne


Covid’s persistence means this address is not always available.
But Beijing has many tea shops or cafes where we can still meet and chat

B1 XlabBuilding 1, TusPark B, Tsinghua Science Park

No.1 East Zhongguancun Road,Beijing, Haidian District 100084China

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