2021 Met Gala and China

Chinese woman taking selfie

Hello again from Shunyi for Thursday Thursday September 16. Diverting somewhat from our usual strategy to bring an excerpt from an article written by Adina Laura Achim published the other day on Jing Daily. One of our “Goto” sources for cutting edge China news.

Ms Achim is an interesting woman. Originating from Romania she studied International Relations and Diplomacy. She is also an active supporter of human rights. Today she is a published author, luxury brand consultant, journalist, and PR executive covering the luxury sector in China, Hong Kong, Singapore, and Latin America. She has a hard hitting, biting style which may make some people uncomfortable but is generally in tune with the feelings and vibes of her target audience.

In this particular piece we reference below, she shares her view and opinion on the success or otherwise of this years Met Gala. Her view comes from the perspective of Asian consumers, with a China slant – will they attend or snub this years event?

In some ways her view tends to echo our own observations of Chinese consumer sentiment towards US cooling slightly. In fact we have referred to this when talking about the popularity of European marques to Chinese auto buyers. Indeed, Europe does seem to have a closer relationship and understanding of Chinese consumers. Especially Germany and France. In fact, even the UK is relatively well liked here, despite its USA lapdog attitude.

Key Takeaways:

  • Many attendees will decide to skip the Met Gala because of COVID fears, vaccine etiquette, and travel restrictions.
  • Americanism is unfashionable with the global audience.
  • Designers, brands, and luxury conglomerates that highly depend on the Chinese market might understand that the association with the American identity can impact their bottom line.

Additionally, with the theme of the party being “In America: A Lexicon of Fashion” — an embrace of the American identity — Anna Wintour might have misread the pulse of the global market. The painful reality is that Americanism is currently unfashionable with global audiences.

Adina Laura Achim

To read more please see: Will The Met Gala’s Patriotic Theme Push China Away? published by Jing Daily.

Whilst on the topic of trade fairs, expos and galas – well, loosely, we thought you may enjoy this slide show of Beijing’s Shougang park which hosted eight themed exhibitions and forums of the 2021 China International Fair for Trade in Services last week. The park used to be an abandoned iron-producing site owned by China’s largest steelmaker Shougang Group who turned it into a landscape complex after years of renovation efforts.

Thanks for reading our China news, marketing, tech and social media article – we hope it was useful, relative, informative, valuable.

Not Useful?
Then perhaps you may like to chat directly and personally with Everlyne?
Whatever your question re Chinese Business, Marketing Tech or Social Media, she will know the answer, or know someone who does! A brief intro below;


In 2003 Everlyne Yu co-founded WPBeijing Marketing Studio with Englishman Peter Bic, now known as Bic Brands.

She began Uengager, a company focused on customer engagement, as a SaaS MarTech company in 2017.

Hello, Nihao, I’m Everlyne

I love to talk about and help people understand the amazing ways MarTech and SaaS can work to strengthen your business engagement with Chinese consumers.
I know you have questions or want to talk about your brand or business in China so please, drop me a line opposite. If you prefer live chat, call and talk to me live, in person direct.


Everlyne is also a key note speaker, lecturer and KOL on MarTech in China. She is CEO of Uengager, business development officer for Bicyu.

Everlyne hs been privileged to work with a variety of international organisations, from VW, Cushman Wakefield, Sodexo, Bristol Myers Squibb to local Chinese firms such as Midea, and OK Order.

If you’re looking for guidance, tips, advice on any aspect of starting or growing a business in China or training, coaching your existing China marketing team for excellence, be sure to check out Uengager. Home page and base for Everlyne Yu. Read her short bio – opposite left – or contact her direct – below – for a free, heart to heart chat.

Bicyu client logo bar
A selection of Bicyu clients since 2003


Published by The Bic

Bicyu is a NZ registered, British owned MarTech business based in Beijing providing marketing, tech, education and information services to European, NZ, Australian, UK, African, and Asian firms doing business in China. We work with local ones too. We've been here doing this since 2003. We also incorporate Aim2D and Uengager in our small brand list.

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