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Engage your Chinese Consumers Better

Selling Tea to China

Chinese business woman drinking coffee at a meeting

If you have been following us or have read our “About Us” page you will know that we were originally founded as WPBeijing, a Sino British company back in 2003. Of the two partners, the Chinese side was represented by Everlyne Yu with The Bic standing in for the British. Both partners continue to drive the company today. Tea Pigs, the object of our story, is a British brand.

Now if you are British or an otherwise person of refinement and exquisitely good taste, the name Tea Pigs will need no introduction. You are excuse, and may shift to a few paragraphs along~But for those who seem doomed to sup on an inferior brown beverage, a little background is in order.

Who or what is Tea Pigs?

We could nut shell this an say that Tea Pigs is a British brand of tea bag. But that would be selling the brand woefully short and hardly doing justice to the name. Besides, it would not help you understand. Tea Pigs was born back in 2006 when 2 Brits decided that compared to the excitement and pzazz being generated around coffee, tea was very boring. With both of them clocking up many years as professional in the tea trade, they knew a thing or three.

Tea drinkers, esp in the UK seemed short changed. Did no one drink real, quality tea any more? For those who knew where to find it, and could afford it, yes, but for the masses it seemed they were destined to the boring, same old same old tea bags. Our two intrepid explorers set out to change this. Et voila, Tea Pigs. You can read a tad more on Tea Pigs about them page.

Tea Pigs broke the mould. Sure, you can still buy English Breakfast Tea or Darjeeling tea, but do you really want to drink the same thing day in day out? Tea Pigs bet no. Their range includes some really nice flavours such as Super Fruit, Lemon and Ginger, (gets the Bic plus tick) Popcorn tea and Chocolate Flake tea. Ok, we heard that! All we can say is: “don’t knock it ’till you try it.” Anyway, if none of those peak your curiosity see the full range here.

So, where is all this leading us? String this week, Alibaba is running a 3 series video  on British brands entering China. Yep, Tea Pigs is selling tea to China. Cor, talk about coals to Newcastle. And doing so very nicely thank you. So, without further ado, Alibaba presents: Selling Tea to China: In Conversation with British Sustainable Tea Brand teapigs. This ten minute video takes the form of an interview with one of the founders where she discusses the brands entry into China. Worth watching for some really good gems of practical advice if you are or are considering marketing to Chinese consumers – – even if you are just selling coffee.

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Thanks for reading our China news, marketing, tech and social media article – we hope it was useful, relative, informative, valuable.
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Not Useful?
Then perhaps you may like to chat directly and personally with Everlyne?

But please, be aware of local (China) time when calling from overseas. Despite rumours to the contrary, Everlyne is human, not a bot, she does eat, drink and sleep – sometimes.

Whatever your question re Chinese Business, Marketing Tech or Social Media, she will know the answer, or know someone who does! A brief intro below;

Introducing Everlyne YU


In 2003 Everlyne Yu co-founded WPBeijing Marketing Studio with Englishman Peter Bic, now known as Bic Brands.

She began Uengager, as a SaaS MarTech company focused on customer engagement in 2017.

Hello, Nihao, I’m Everlyne

I love to talk about and help people understand the amazing ways MarTech and SaaS can work to strengthen your business engagement with Chinese consumers.
I know you have questions or want to talk about your brand or business in China so please, drop me a line opposite. If you prefer live chat, call and talk to me live, in person direct.


Everlyne is also a key note speaker, lecturer and KOL on MarTech in China. She is CEO of Uengager, business development officer for Bicyu.

Everlyne hs been privileged to work with a variety of international organisations, from VW, Cushman Wakefield, Sodexo, Bristol Myers Squibb to local Chinese firms such as Midea, and OK Order.

If you’re looking for guidance, tips, advice on any aspect of starting or growing a business in China or training, coaching your existing China marketing team for excellence, be sure to check out Uengager. Home page and base for Everlyne Yu. Read her short bio – opposite left – or contact her direct – below – for a free, heart to heart chat.

Bicyu client logo bar
A selection of Bicyu clients since 2003


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Note: App is in Chinese and needs WeChat account to access.

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Take Tea with Everlyne


Covid’s persistence means this address is not always available.
But Beijing has many tea shops or cafes where we can still meet and chat

B1 XlabBuilding 1, TusPark B, Tsinghua Science Park

No.1 East Zhongguancun Road,Beijing, Haidian District 100084China

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