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Marketing, Social, Tech

Art Reflects Life.

CHINESE RETAIL SHOPPERS

Hello, greetings from Shunyi for Tuesday August 17th, 2021. To day we are revisiting Sixthtone who we have mentioned before. Sixthtone present a slightly different view of life in China, capturing more of the realty that Chinese customers face in society.

We have also said, more than a few times now, that success in marketing to Chinese consumers means understanding more than the data from the Facebook etal cookies. Certainly, insight into your users browsing habits is a valuable marketing tool. But it is a little like peeling an onion.

The more time you invest in understanding your customer, not just her browsing or shopping habits, but the trials, tribulations and issues that go into making her day the better prepared you are to reach her and communicate at a level that engages her. And that brings us back to Sixthtone. In a moment.

In a case of art reflecting life, an extremely popular TV mini series traces the lives of 4 women who come to seek their fortune in Beijing. Like a similar series some time before, billed the Sex in the City of China, it has resonated with many Chinese, especially female for its “realistic” portrayal of women living and working in Beijing.

As mentioned, this is not the first of such a genre in recent years, but by far the most popular. The increasing number of Chinese women centric TV series points not just to their popularity, but also the growing strength and determination of women in China generally. This is a subtle, yet valuable “metric” that many brands marking in China might miss.

OKback to Sixthtone – finally- who take a look at this trend in: Audiences Want Female-Centric TV Dramas to be More Realistic definitely worth a visit.

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