Hello, greetings from Shunyi for Tuesday August 17th, 2021. To day we are revisiting Sixthtone who we have mentioned before. Sixthtone present a slightly different view of life in China, capturing more of the realty that Chinese customers face in society.
We have also said, more than a few times now, that success in marketing to Chinese consumers means understanding more than the data from the Facebook etal cookies. Certainly, insight into your users browsing habits is a valuable marketing tool. But it is a little like peeling an onion.
The more time you invest in understanding your customer, not just her browsing or shopping habits, but the trials, tribulations and issues that go into making her day the better prepared you are to reach her and communicate at a level that engages her. And that brings us back to Sixthtone. In a moment.
In a case of art reflecting life, an extremely popular TV mini series traces the lives of 4 women who come to seek their fortune in Beijing. Like a similar series some time before, billed the Sex in the City of China, it has resonated with many Chinese, especially female for its “realistic” portrayal of women living and working in Beijing.
As mentioned, this is not the first of such a genre in recent years, but by far the most popular. The increasing number of Chinese women centric TV series points not just to their popularity, but also the growing strength and determination of women in China generally. This is a subtle, yet valuable “metric” that many brands marking in China might miss.
OKback to Sixthtone – finally- who take a look at this trend in: Audiences Want Female-Centric TV Dramas to be More Realistic definitely worth a visit.
Thanks for reading our China news, marketing, tech and social media article – we hope it was useful, relative, informative, valuable.
Then perhaps you may like to chat directly and personally with Everlyne?
Whatever your question re Chinese Business, Marketing Tech or Social Media, she will know the answer, or know someone who does! A brief intro below;
In 2003 Everlyne Yu co-founded WPBeijing Marketing Studio with Englishman Peter Bic, now known as Bic Brands.
She began Uengager, a company focused on customer engagement, as a SaaS MarTech company in 2017.
Hello, Nihao, I’m Everlyne
I love to talk about and help people understand the amazing ways MarTech and SaaS can work to strengthen your business engagement with Chinese consumers.
I know you have questions or want to talk about your brand or business in China so please, drop me a line opposite. If you prefer live chat, call and talk to me live, in person direct.
Everlyne is also a key note speaker, lecturer and KOL on MarTech in China. She is CEO of Uengager, business development officer for Bicyu.
Everlyne hs been privileged to work with a variety of international organisations, from VW, Cushman Wakefield, Sodexo, Bristol Myers Squibb to local Chinese firms such as Midea, and OK Order.
If you’re looking for guidance, tips, advice on any aspect of starting or growing a business in China or training, coaching your existing China marketing team for excellence, be sure to check out Uengager. Home page and base for Everlyne Yu. Read her short bio – opposite left – or contact her direct – below – for a free, heart to heart chat.