We begin this short wrap with Tesla who chose end of July to drop the price of their almost 251,000 RMB Model 3 EV vy 15,000 yuan. According to the official company release, the reduction was possible as the realty of production costs was less than theoretical.
Caixin have more detail: Tesla Drops Model 3 Price in China by Over $2,000
Also making news are Xpeng and NEO, who both recently bean shipping their EV models to Scandinavia. In perhaps a sign of anticipated stronger sales and growth ahead, Xpeng has signalled it will begin construction of a second 100, 00 capacity EV plan in Wuhan. Caixin adds a little more background: Tesla Wannabe Xpeng Begins Building New Factory in Central China. This is not only fabulous news for the ex Covid epi centre city but will also help Henan solidify its position as top province in provincial growth – as we reported above.
One does not need to be an analyst or researcher to notice an increasing shift towards green energy vehicles in Beijing. Just stand or walk along any street – preferentially one with traffic! – and look for “Green” licence plates. From the usual suspects to a late surge by European brands, esp luxury, such as Porche, EV is on the increase. Not just cars and bikes, but buses, coaches, refrigerated vehicles, truck and vans. This is proving to be welcome news for China’s leading brands: Chinese Electric-Car Majors Report Robust July Sales although undoubtably it will bring causalities by this time 2022.
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Whatever your question re Chinese Business, Marketing Tech or Social Media, she will know the answer, or know someone who does! A brief intro below;
In 2003 Everlyne Yu co-founded WPBeijing Marketing Studio with Englishman Peter Bic, now known as Bic Brands.
She began Uengager, a company focused on customer engagement, as a SaaS MarTech company in 2017.
Hello, Nihao, I’m Everlyne
I love to talk about and help people understand the amazing ways MarTech and SaaS can work to strengthen your business engagement with Chinese consumers.
I know you have questions or want to talk about your brand or business in China so please, drop me a line opposite. If you prefer live chat, call and talk to me live, in person direct.
Everlyne is also a key note speaker, lecturer and KOL on MarTech in China. She is CEO of Uengager, business development officer for Bicyu.
Everlyne hs been privileged to work with a variety of international organisations, from VW, Cushman Wakefield, Sodexo, Bristol Myers Squibb to local Chinese firms such as Midea, and OK Order.
If you’re looking for guidance, tips, advice on any aspect of starting or growing a business in China or training, coaching your existing China marketing team for excellence, be sure to check out Uengager. Home page and base for Everlyne Yu. Read her short bio – opposite left – or contact her direct – below – for a free, heart to heart chat.