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Engage your Chinese Consumers Better

#29 week that was – China Biz News

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Hello from Shunyi again where we look at tech, marketing, business and social media in China making “News.” In fact, it has been a week of slim pickings, most China business news is centred around China’s carbon trading, economics and finance, all outside our scope. Other than Xiaomi, more fake meat news, and Maglev trains, the topic making the most news in China has been the weather-so we will take a quick peek at that too.

Xiaomi tries Samsung’s crown for size

Xiaomi continues to follow ever so closely in Huawei’s footprints by kicking Apple off th world’s No. 2 smartphone seller list. Sort of deja vue and familiar territory for Apple. Can Xiaomi continue to emulate Huawei and take the top spot from Samsung?

Possibly a tough call as it seems that Xiaomi’s gains are primarily in developing markets and low to mid price range handsets. In the three months through June, Xiaomi’s global shipments jumped 83% year-on-year, the highest among the world’s top five, which gave it a market share of 17%. You can read the full story here on Caixin Global: Closing In on Samsung, Xiaomi Dethrones Apple to Become World’s No. 2 Smartphone Seller

China Artificial Meat

While we personally here at Aim2D see artificial meat products being a hard, uphill sell in China it seems BEYOND MEAT are more optimistic having recently launched an E-com store on Having said that, we can see a bright future in certain, small, niche markets, such as religious or vegetarian beliefs. We have covered this ad nausea in the past, so we will let Caixin Global present the full story: Beyond Meat Deepens Push Into China With Launch of Store

Fast Track China

Fast track is a term we oft hear in business but today we are taking it literally. Shortly after The Bic arrived in China, circa 2000 China was debating her Hi Speed rail system. In the end it came down to a co-operation; China developed the national HSR along side German, French and Japanese partners. The fruit of this union was born when China’s HSL came into operation in 2008. Since then China has moved to develop and export her own, home grow HSR tech and network.

Around 2001 the Shanghai local Gvt teamed up with a German Maglev provider to build China’s first Maglev system. This came into operation 2004 as the words first commercial Maglev line. It covered the 30km between Pudong Airport and the Lujiazui financial district in seven minutes reaching top speeds of 431 kmph. It had previous been tested at a top speed of 501 kmph.

On Wednesday, 21st July, China unveiled its first, home made Maglev unit which will eventually ply the Beijing to Shanghai route. Capable of a top speed of 600KPH, it will be the fastest land driven transport in the world. The record is currently held by a Japanese bullet train. Caixin Premium has a bit more detail on this new engine: China Rolls Out World-Beating Home-Made Maglev

The Rain in Spain ……

…. seems to be falling everywhere except Spain! Well, according to our colleagues in Barcelona. Europe has been hit hard, as have parts of NZ and the usual, summer season monsoons have brought unexpectedly heavy rain to many parts of China. Including Beijing, where, things seem very British; the weather, being the primary topic of conversation. In particular this very wet July. We end up with some images courtesy – again – of Caixin:

Gallery: Rain Swamps Streets in Central China

Gallery: Heavy Rains Wreak Havoc Across China

Wherever you are we hope you’re safe and dry. See you next week.

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