Design a site like this with
Get started

Engage your Chinese Consumers Better

#28 week that was – China Biz News

Wuling Hong Guang MINI EV

Hello from Shunyi again where July is turning out to be a humid month. In this weeks issue we look at food, in particular a Japanese comeback, DIDI hits some unsealed roads, TESLA, China’s carbon trading scheme.

Japanese Food Chain Coming Back

About this time last year, maybe a month or so earlier, the Japanese food chain Watami closed all 7 restaurants in China and retreated in the face of Covid. To day with Japan struggling under the weight of virus restrictions China is again looking as a good investment.

Watami, one of Japan’s biggest restaurant operators, will open a fried chicken shop in association with Chinese partners. The chain plans to expand further into China via franchisees while considering adding grilled beef restaurants later. The full story is here: Japan eatery chain Watami returns to China for taste of recovery courtesy of Nikkei Asia. (periodically blocked in China)

DIDID drives into some rough roads.

OK, ignoring the weak pun above, this week DIDI is faced with class action suits in the US for failing to display a warning from the Chinese regulator to delay its share offering. More here: Didi Accused of Failing to Disclose Warning to Delay IPO in Class Action Suit a Caixin Global premium article.


Sticking with motoring, sort of, TESLA has had a rough couple of months in China, facing not only a hostile customer going berserk in media a stunt at the Shanghai auto show. A double whammy as a video of the incident went viral and TESLA’s safety was news headlines and a trending topic. Previous to that, run ins with the state consumer protection office over its customer service support and attitude, a regulatory probe into the safety of its autopilot system and later concerns the AI function may be collecting sensitive data and exporting off shore topped off a less than stellar month.

Enough to start many foreign firms griping about an unfair playing field and sales nosediving.
Yet TESLA handled it in its stride, agreeing with some points, disputing others backed up with data and building a China based data centre. How did several months of negative news impact TESLA’s sales? Did Chinese consumers flock to their home grown brands in a show of “National Pride?”

Seems not. For the month of June, TESLA not only retained its top spot, but saw growth in 2 of its Chinese assembled models. You can read the full story here: Hot Sales of Made-in-China Models Proves Tesla’s Popularity With Chinese Drivers courtesy of Caixin Global. And the top selling EV in China? Still the humble Hongguang Mini (head image) a GM Chinese JV.

 China’s New Carbon Market

Although not really within the realm of our specialities as, currently, it focuses mostly on a niche sector. China’s biggest polluters. But, if you are in business or considering entering the China market, an awareness of this is probably not such a bad idea. Although, we are sure that as canny businesses people, you are already all over it~ This link from Caixin Premium is a good starting point: Caixin Explains: How China’s New Carbon Market Will Work.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

Thanks for reading our China news, marketing, tech and social media article – we hope it was useful, relative, informative, valuable.
We would be honoured if you subscribed to our content.

Not Useful?
Then perhaps you may like to chat directly and personally with Everlyne?

But please, be aware of local (China) time when calling from overseas. Despite rumours to the contrary, Everlyne is human, not a bot, she does eat, drink and sleep – sometimes.

Whatever your question re Chinese Business, Marketing Tech or Social Media, she will know the answer, or know someone who does! A brief intro below;

Introducing Everlyne YU


In 2003 Everlyne Yu co-founded WPBeijing Marketing Studio with Englishman Peter Bic, now known as Bic Brands.

She began Uengager, as a SaaS MarTech company focused on customer engagement in 2017.

Hello, Nihao, I’m Everlyne

I love to talk about and help people understand the amazing ways MarTech and SaaS can work to strengthen your business engagement with Chinese consumers.
I know you have questions or want to talk about your brand or business in China so please, drop me a line opposite. If you prefer live chat, call and talk to me live, in person direct.


Everlyne is also a key note speaker, lecturer and KOL on MarTech in China. She is CEO of Uengager, business development officer for Bicyu.

Everlyne hs been privileged to work with a variety of international organisations, from VW, Cushman Wakefield, Sodexo, Bristol Myers Squibb to local Chinese firms such as Midea, and OK Order.

If you’re looking for guidance, tips, advice on any aspect of starting or growing a business in China or training, coaching your existing China marketing team for excellence, be sure to check out Uengager. Home page and base for Everlyne Yu. Read her short bio – opposite left – or contact her direct – below – for a free, heart to heart chat.

Bicyu client logo bar
A selection of Bicyu clients since 2003


Follow Uengager on Wechat

Note: App is in Chinese and needs WeChat account to access.

WeChat QR Code


Take Tea with Everlyne


Covid’s persistence means this address is not always available.
But Beijing has many tea shops or cafes where we can still meet and chat

B1 XlabBuilding 1, TusPark B, Tsinghua Science Park

No.1 East Zhongguancun Road,Beijing, Haidian District 100084China

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: