Design a site like this with
Get started

Engage your Chinese Consumers Better

#26 week that was – China Biz News

Chinese woman taking selfie

Hello from Shunyi for Friday 2nd of July. We start off with a look at Chengdu’s new airport , the global chip shortage, AI in China, 5G in Beijing and end with a short Elephant update. Uhhm, can you actually have a short elephant?

Chengdu’s new airport

Chengdu is the capital city of Sichuan, a province in the west of China. Chengdu is known for many things, notably spicy food a relaxed lifestyle, tea culture and Pandas. Last Sunday it notched up another first – only the 3rd city in China to operate two airports. We take a deeper dive into Chengdu with our Tea and Chocolate feature but for now, some images of the new airport. Courtesy of Caixin.

Global Chip Shortage

Nope, nothing to do with that yummy British delicacy of Fish’n’ Chips. if you have been eyeing a new digital device over the past year, you will be painfully aware that prices are well beyond an average working Joe’s reach. Some of the blame- unsurprisingly- falls on Covid, but in short, there has been an acute shortage of that little bit of silicon that goes into making tech chips.

This has negatively impacted on many industries, most newsworthy being, digital devices, CPU’s etc and the automotive industry. But, according to the chief of China’s largest automaker SAIC Motor, July sees the end of the shortage with supplies back to normal by end of year. However this flies in the face of Intel’s reckoning:

I don’t expect the chip industry is back to a healthy supply-demand situation until 2023,” the Intel CEO said. “For a variety of industries, I think it’s still getting worse before it gets better.”


Stay tuned, come end of year to see who is right.

The Future of AI in China

Ai has been in the headlines a lot in China this month – June 2021- from its future in manufacturing and health to safety and responsibility. On the former topic, The Future of AI in Manufacturing Industries, a webinar was held on June 25, 2021. Participants included Industry experts, journalists, academics and researchers from countries along the Belt and Road project. Security and safety came under discussion in this article: AI needs to be safe and controllable, experts say

Beijing rolls forward with 5G

Whilst for the average Wang user, 5G means a faster and cleaner video experience and quicker access to the seemingly never ending QR code services. However, for industry and society in general, it brings other, hitherto unseen or never thought of advantages. From driving a city’s information service industry as well as telemedicine, to ultra high-definition video and unmanned delivery services. This will general billions of revenue and propelling the service industry to higher levels, at the same time pushing China further towards become a global economy. At end of April, Beijing has launched 56,400 base stations for 5G, ranking first among cities across the country. The capital has built an invisible 5G information highway network to cover the whole city.

Those Elephants

As they slowly wend their way south the elephants were briefly back in the news. This as “experts” have concluded they are slowly being drive out of their natural habitat by human encroachment. WOW! Is that really an Eisenstein problem. But sadly, this is the world we live in today. Nothing happens until some expert has their Andy Warhol moment on social media.

The Bic however, has another theory. These elephants are part of TALA- The Animal Liberation Army. They are marching towards (human) civilisation, their trunks packed with Covid E variant (E for elephant) which they intend to release once they reach their destination. Of course, being carried by elephants means this variant is bigger and stronger than any others, totally resistant to vaccines and the like.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

Thanks for reading our China news, marketing, tech and social media article – we hope it was useful, relative, informative, valuable.
We would be honoured if you subscribed to our content.

Not Useful?
Then perhaps you may like to chat directly and personally with Everlyne?

But please, be aware of local (China) time when calling from overseas. Despite rumours to the contrary, Everlyne is human, not a bot, she does eat, drink and sleep – sometimes.

Whatever your question re Chinese Business, Marketing Tech or Social Media, she will know the answer, or know someone who does! A brief intro below;

Introducing Everlyne YU


In 2003 Everlyne Yu co-founded WPBeijing Marketing Studio with Englishman Peter Bic, now known as Bic Brands.

She began Uengager, as a SaaS MarTech company focused on customer engagement in 2017.

Hello, Nihao, I’m Everlyne

I love to talk about and help people understand the amazing ways MarTech and SaaS can work to strengthen your business engagement with Chinese consumers.
I know you have questions or want to talk about your brand or business in China so please, drop me a line opposite. If you prefer live chat, call and talk to me live, in person direct.


Everlyne is also a key note speaker, lecturer and KOL on MarTech in China. She is CEO of Uengager, business development officer for Bicyu.

Everlyne hs been privileged to work with a variety of international organisations, from VW, Cushman Wakefield, Sodexo, Bristol Myers Squibb to local Chinese firms such as Midea, and OK Order.

If you’re looking for guidance, tips, advice on any aspect of starting or growing a business in China or training, coaching your existing China marketing team for excellence, be sure to check out Uengager. Home page and base for Everlyne Yu. Read her short bio – opposite left – or contact her direct – below – for a free, heart to heart chat.

Bicyu client logo bar
A selection of Bicyu clients since 2003


Follow Uengager on Wechat

Note: App is in Chinese and needs WeChat account to access.

WeChat QR Code


Take Tea with Everlyne


Covid’s persistence means this address is not always available.
But Beijing has many tea shops or cafes where we can still meet and chat

B1 XlabBuilding 1, TusPark B, Tsinghua Science Park

No.1 East Zhongguancun Road,Beijing, Haidian District 100084China

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: