Hello from Shunyi for Friday 25h and the last issue for June. We will look at either keeping this format for July or taking a new direction. Again we are looking at a short round up of China Tech, Marketing, Social Media and business news making headlines in China for week 25 of 2021. We begin with China EV news, cover SPAM in China (no, not the meat), rising value of Chinese brands internationally, Chinese academic debunks Eisenstein (really?)
China EV News
A few days back, Aim2D searched for the best EV in UK. What we actually find were several pages of the best EV for lease or rental. Among the the top half dozen were the usual trendy names like TESLA and “legacy” marques; Citroen, Volvo and MG being just 3. Volvo and MG are of course, now Chinese brands, while Citroen have been building vehicles in Chengdu (China Sichuan province) for some time.
Just as an incidental to the above, when the Bic arrived in China circa 2000, Citroen were among the top sellers in the few private cars on the streets in China. They also made up the backbone of the China taxi business. Especially in cities such as Beijing. Smaller cites ran a look alike vehicles aptly named Xiaoli. These days, Citroen’s fortunes have well and truly faded in China with Peugeot being the more popular French model plus a strong move to domestic EV. However, Citroen are pushing the come back barrow these days with an all new, Chinese built; is it a sedan, Xover or SUV hybrid model- CX5
Nope, we are not talking about meals on wheels. Rather that annoying global phenomenon of irritating push marketing messages via our smart phones. Besides being annoying, many of the texts actually violate the China’s laws and regulations — something the government now seems keen to clamp down on. For the full storry, please read more here: Stop Annoying China With Spam Texts, E-Commerce Giants Told. We guess someone must have targeted Xijingping by mistake!
Value of Chinese Brands Internationally Rising?
Some of you out there might recall the expression “Jap Crap” from the 1970’s to 1980’s. This was the beginning of Japan’s rise as a manufacturing country. Almost everything in stores, especially at the errr, “affordable” level was branded “Made in Japan.” Suddenly stalwart brands such as Black And Decker, Stanley, Sidchrome were facing unprecedented competition. Problem was quality. Goods either broke or fell apart very quickly. Sound familiar?
Then something happened. New Japanese brands began to appear. Names like Datsun, Toyota, Suzuki, Technics and Casio And they were good. Nay, fantastic. In a short time, the Swiss watch industry, British big bikes, German audio equipment and international auto makers were either decimated or saw their market share slide south. That was then. This is now. Are Chinese brands following the same steps. A Chinese analytics form seems to believe so: Chinese Brands Rising in Global Esteem, Analytics Firm Says
Be that as it may it would seem certain that domestically at least newer, upcoming Chinese brands are cutting the ground away from under the feet of traditional, long standing brands. Both domestic and global. You can read more here: New Chinese Brands Sparkle in ‘6.18’ E-Commerce Marketing Event plus a little background on 6/18 – just in case you were not sure. Both articles come courtesy of Caixin, the later from their premium stable.
Chinese academic debunks Eisenstein
Finally, finishing up with a smile. Trending in China: Wave of Disbelief Greets Proposal of Award for Academic’s Work Debunking Einstein. Again the full background can be read here at Caixin. Warning: alternative theory still unproven, don’t go sky diving without a parachute just yet.
Thanks for reading our China news, marketing, tech and social media article – we hope it was useful, relative, informative, valuable.
Then perhaps you may like to chat directly and personally with Everlyne?
Whatever your question re Chinese Business, Marketing Tech or Social Media, she will know the answer, or know someone who does! A brief intro below;
In 2003 Everlyne Yu co-founded WPBeijing Marketing Studio with Englishman Peter Bic, now known as Bic Brands.
She began Uengager, a company focused on customer engagement, as a SaaS MarTech company in 2017.
Hello, Nihao, I’m Everlyne
I love to talk about and help people understand the amazing ways MarTech and SaaS can work to strengthen your business engagement with Chinese consumers.
I know you have questions or want to talk about your brand or business in China so please, drop me a line opposite. If you prefer live chat, call and talk to me live, in person direct.
Everlyne is also a key note speaker, lecturer and KOL on MarTech in China. She is CEO of Uengager, business development officer for Bicyu.
Everlyne hs been privileged to work with a variety of international organisations, from VW, Cushman Wakefield, Sodexo, Bristol Myers Squibb to local Chinese firms such as Midea, and OK Order.
If you’re looking for guidance, tips, advice on any aspect of starting or growing a business in China or training, coaching your existing China marketing team for excellence, be sure to check out Uengager. Home page and base for Everlyne Yu. Read her short bio – opposite left – or contact her direct – below – for a free, heart to heart chat.