Hello from Shunyi for Friday 18h June. Again we are looking at a short round up of China Tech, Marketing, Social Media and business news making headlines in China for week 24 of 2021. This weeks issue is noticeable thin, partly as China is still coming back to work after a long weekend. Have something you fancy hearing about or sharing? Use our contact from or leave a comment.
As mentioned in our opening paragraph, China celebrated another holiday festival over the weekend 12th, 13th and 14 of June. Namely Duanwu. As China closes for holidays, news of course continues. But generally it is political, economical or themes outside Aim2D’s interest. Our focus; marketing to Chinese, slows up during holidays as people in our target tend to “tack a day or so” onto their legal requirements. If you are curious about Duanwu, you can see our take on it here: Chinese Festival’s: Duanwu.
China Travel and Tourism
One of the China niches we can always depend on for news during holidays is travel and tourism. If you have ever been to China or live here and travelled during any of the Chinese festivals you will be well familiar with the bumper to bumper, shoulder to shoulder, elbow jostling traffic, on China”s roads, in public transport, shops, restaurants and malls.
Of course for Brick and Mortar merchants in those cites or regions, it is show time. Throngs of people with money to burn. Or at least, that is what is hoped for. Especially since Covid and the restricted travel from 2020 hit the nations key hot spots in the cash register. Or, WeChat pay to be more accurate. So after keeping Covid out of the community for the past 10 months, retailers were hoping for an improvement last week. But perversely, the flare up in South China dashed many hopes with overall holiday period spending still down around 30% on the same time 2019.
Meanwhile China’s entertainment industry had been showing some good progress this summer with several home grown movies breaking box office records. So many were also anticipating a bumper Duanwu holiday. However, sadly, this also failed to materialise with bums on seats still down 40% on 2019 figures. As always, you can find a more detailed article here; Holiday Tourism, Box Office Fall Short of Pre-Outbreak Levels Amid Covid Flare-Ups courtesy of Caixin premium.
Now, as well as the above mentioned theatre bookings, we have already noted retails sales were down around 30% which may, on the surface seem to indicate an improving situation. However, stats show that the total number of trips made this year was slightly less than 2% down on 2019. In other words domestic travel was back near to normal but spending is still down. True, summer is still young in China and things may change, but this may be an area to watch. This year’s upcoming online E-com shopping festivals will be a better gauge.
China Fashion News
Back in week 22 we drew attention to a hitherto little known but hugely popular Fast Fashion Brand Shein. In the preceding days Shein has found itself under intense scrutiny for its businesses ownership and practices. In particular sourcing and is suspect of using suppliers who do not conform to international agreements re workers conditions and payment. Now that is a surprise!
This week it’s woes intensified as the owners of Doc Martins shoes and boots launch court action seeking to sue Shein for intellectual property theft. Although this will not be the foist time the brand has stood accused of this, it is the largest and most serious case brought against it to date. You can read a fuller account here: Maker of Dr. Martens Boots Sues Chinese Fast Fashion Upstart Shein courtesy of Caixin Premium.
Elephants in China
Ironically, even our stalwart Elephants took a break over the Duanwu holiday and have not featured in national news!
Thanks for reading our China news, marketing, tech and social media article – we hope it was useful, relative, informative, valuable.
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In 2003 Everlyne Yu co-founded WPBeijing Marketing Studio with Englishman Peter Bic, now known as Bic Brands.
She began Uengager, a company focused on customer engagement, as a SaaS MarTech company in 2017.
Hello, Nihao, I’m Everlyne
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If you’re looking for guidance, tips, advice on any aspect of starting or growing a business in China or training, coaching your existing China marketing team for excellence, be sure to check out Uengager. Home page and base for Everlyne Yu. Read her short bio – opposite left – or contact her direct – below – for a free, heart to heart chat.