Design a site like this with WordPress.com
Get started

Engage your Chinese Consumers Better

Chinese Festivals : Duanwu

china tourists-Oct-2020

Hello. If you are an old, seasoned China business hand, you will be well versed with the various festivals and holidays that fall here. And well prepared in advance. That preparation will vary of course, depending on your location and your type of business.

For example, if you are living in one of the bigger cities, there may not be much impact. If in a small region, then maybe many things close down for 3 days. If your business is centred around consumer goods, especially FMG, foodstuffs, beverage etc and located in a traditionally “hot” tourism destination, then maybe this is one of your busier times.

Particularly these past 2 years when Chinese are restricted from international travel so are using these festivals and holidays to get to know their own country. Generally speaking unless you thrive on bumper to bumper, shoulder to shoulder crushes on public transport, shopping malls, scenic spots, restaurants and footpaths, these are not the best time to travel in China.

The Duanwu Festival

There is a tonne, and then some, information about the Duanwu Festival in China on line. But, if time is tight, here is a very, as in extremely, brief overview. Duanwu is a lunar festival. Meaning it is a little bit like European Easter. Falls at different times each year in the solar or Gregorian calendar. So, you are going to need a Chinese calendar if you want to plan a strategy around it.

It dates back 3 or 400 years BC and is centred around a celebrated Poet and ranking Government official. At some point in his career he found himself offside with current thinking and banished from the city. Some years later an opposing army sacked his city. Our poet was so distraught that he threw himself into a river.

Local fisherman took to their boats to search for him or his body. Unsuccessfully. So the local people began throwing food into the river hoping that the creatures living there in would not feed on the poets body. We have not found any record as to if the body was ever eventually recovered.

Dragon Boat Racing

One of the more popular and well known activities for Duanwu festival is dragon boat racing. It is suggested this may be a nod to the efforts of the local fisherman to retrieve the poets body. Dragons of course, being fearsome, fearless creatures would scare away any demons or unwanted spirits from taking the poets soul.

Zongzi

This probably needs no introduction, but just in case, here goes. Zhonzi are made from sweet, sticky rice shaped into either a pillow, or more commonly, pyramid. Some told us this varies between north and south China? Traditionally they contain 3, 4, or more dates and are wrapped in bamboo leaves. Today, fillings may also consists of ground meat, fish, or red bean paste. To eat, steam for 3 to 5 minutes, peel off the bamboo and enjoy. Most people find them appetising and enjoyable but for a few it appears to be an acquired taste. One small tip: watch out some Zongzi use non pitted dates – still have stones – which have been known to break teeth.

This year, Duanwu festival in China fell over the last weekend, 12th, 13th and 14th so if you found some of your suppliers or colleagues a little slow in replying- you know why! Next year, 2022 it falls on Friday, June 3rd with the following 2 days also a holiday, You may want to make a not of that in your planner.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

Thanks for reading our China news, marketing, tech and social media article – we hope it was useful, relative, informative, valuable.
Yes?
We would be honoured if you subscribed to our content.

No?
Not Useful?
Then perhaps you may like to chat directly and personally with Everlyne?

But please, be aware of local (China) time when calling from overseas. Despite rumours to the contrary, Everlyne is human, not a bot, she does eat, drink and sleep – sometimes.


Whatever your question re Chinese Business, Marketing Tech or Social Media, she will know the answer, or know someone who does! A brief intro below;

Introducing Everlyne YU

Everlyne-Yu-Uengager

In 2003 Everlyne Yu co-founded WPBeijing Marketing Studio with Englishman Peter Bic, now known as Bic Brands.

She began Uengager, as a SaaS MarTech company focused on customer engagement in 2017.

Hello, Nihao, I’m Everlyne

I love to talk about and help people understand the amazing ways MarTech and SaaS can work to strengthen your business engagement with Chinese consumers.
I know you have questions or want to talk about your brand or business in China so please, drop me a line opposite. If you prefer live chat, call and talk to me live, in person direct.

PRESS TO CALL ME NOW

Everlyne is also a key note speaker, lecturer and KOL on MarTech in China. She is CEO of Uengager, business development officer for Bicyu.

Everlyne hs been privileged to work with a variety of international organisations, from VW, Cushman Wakefield, Sodexo, Bristol Myers Squibb to local Chinese firms such as Midea, and OK Order.

If you’re looking for guidance, tips, advice on any aspect of starting or growing a business in China or training, coaching your existing China marketing team for excellence, be sure to check out Uengager. Home page and base for Everlyne Yu. Read her short bio – opposite left – or contact her direct – below – for a free, heart to heart chat.

Bicyu client logo bar
A selection of Bicyu clients since 2003

CONTACT EVERLYNE

Follow Uengager on Wechat

Note: App is in Chinese and needs WeChat account to access.

WeChat QR Code

OR:

Take Tea with Everlyne

北京海淀区清华科技园大厦B座

Covid’s persistence means this address is not always available.
But Beijing has many tea shops or cafes where we can still meet and chat

B1 XlabBuilding 1, TusPark B, Tsinghua Science Park

No.1 East Zhongguancun Road,Beijing, Haidian District 100084China

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: