Stress of China Business

Taitau is a Lithuanian brand of especially high quality – natural chocolate. We love it, so will you.

WPBeijing was a marketing studio founded by Peter Bic and Everlyne Yu in Beijing, October 2003. Now known as Bic Brands NZ Co Ltd and Uengager, a Beijing registered Martech company. Aim2D is an umbrella media arm of Bic Brands.

This article is part of a Weekend Series where we dare to share some of our experiences, insights and off topic commentary oft supported by links to third party articles or sites. So, make yourself a pot of Oolong tea, grab a chocolate bar and settle down for a longer read.


Running a business in China can be stressful, no doubt about that. In truth, running a business anywhere is stressful. But China is not just the focus of our site and business, but also an important keyword. so the more times we mention China in regard to business and Chinese consumers, not just in the body text but also the headline, the better. Hmmm, that should just about do it!

Chinese business woman drinking coffee at a meeting
Chinese business woman drinking coffee at a meeting

OK, the preceding paragraph was facetious, poking fun at our ourselves and the marketing industry. But stress in business is no joke. Especially in small business or in the startup phases. We oft make sacrifices for our business, usually in the realms of our health and relationships. The Covid pandemic is yet another burden and pressure that businesses globally have faced. And are still struggling with.

We all adept at fronting up to a GP or emergency department if we slice the top of our finger. Or when we inadvertently have a come together with another bit of office machinery where we end up second best. But we less efficient at picking up warning signs from our body. Or the onset of other mental health issues triggered by stress.

However, it is not just our own health that we need be concerned with. No matter if we are CEO, CMO, any C suite or manager in an organisation, we are also responsible for the health and welfare of those who toil with us. There is not actually much about the US culture of lifestyle we could recommend, but we can can learn from some of it. For example, hardly a month goes by where someone with a grudge or work issue, takes a weapon into work and shoots management or colleagues. Generally this is met with the usual expressions of surprise and amazement triggering more national anguish and sole searching re gun laws. Intriguing, little is mentioned about corporate metal health policies.

Now, if you are one of our many regular readers or followers you will note this is a departure from our usual, oft caustic, China business, marketing, tech or social media commentary. And you’d be right. Generally, most of readers are and followers are of a similar ilk to us. That is, nicer people, but with an interest in things China business related.

But recently a new follower joined our ranks. Let’s quote directly from his blog’s “about me” page:

Hi, my name is Steve, and I live near Edinburgh in Scotland. I am a practicing Psychotherapist, who uses my Psychology and Counselling background to promote Wellbeing in the Community, here and beyond.

Change Therapy

His blog is called Change Therapy so we were a little intrigued as to why he would be following us. On the surface it seems we are as different as chalk and cheese. But we read a few of his articles and decided that maybe we did share a common connection. Which hopefully the preceding text has illustrated. So for this edition of the weekend long read, time to grab that chocolate bar, top up the teapot and enjoy some of Steve’s articles.

Published by The Bic

Bicyu is a NZ registered, British owned MarTech business based in Beijing providing marketing, tech, education and information services to European, NZ, Australian, UK, African, and Asian firms doing business in China. We work with local ones too. We've been here doing this since 2003. We also incorporate Aim2D and Uengager in our small brand list.

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