WPBeijing was a marketing studio founded by Peter Bic and Everlyne Yu in Beijing, October 2003. Now known as Bic Brands NZ Co Ltd and Uengager, a Beijing registered Martech company.
Aim2D is an umbrella media arm of Bic Brands.
This article is part of a Weekend Series where we dare to share some of our experiences, insights and off topic commentary (usually caustic) oft supported by links to third party articles or sites.
As with all our work, there is no copy-write. You are free to share, sub-edit, reproduce, sell, heck, even claim it as your own work if you are so desperate. But we are sure you can do better!
However, please bear in mind, some articles contain content from other creatives.
We ask you at least respect their IP and labour.
Of course, we won’t say no if you want to link back to us, or in other ways acknowledge us!
So, make yourself a pot of Oolong tea, grab a chocolate bar and settle down for a longer read.
Running a business in China can be stressful, no doubt about that. In truth, running a business anywhere is stressful. But China is not just the focus of our site and business, but also an important keyword. so the more times we mention China in regard to business and Chinese consumers, not just in the body text but also the headline, the better. Hmmm, that should just about do it!
OK, the preceding paragraph was facetious, poking fun at our ourselves and the marketing industry. But stress in business is no joke. Especially in small business or in the startup phases. We oft make sacrifices for our business, usually in the realms of our health and relationships. The Covid pandemic is yet another burden and pressure that businesses globally have faced. And are still struggling with.
We all adept at fronting up to a GP or emergency department if we slice the top of our finger. Or when we inadvertently have a come together with another bit of office machinery where we end up second best. But we less efficient at picking up warning signs from our body. Or the onset of other mental health issues triggered by stress.
However, it is not just our own health that we need be concerned with. No matter if we are CEO, CMO, any C suite or manager in an organisation, we are also responsible for the health and welfare of those who toil with us. There is not actually much about the US culture of lifestyle we could recommend, but we can can learn from some of it. For example, hardly a month goes by where someone with a grudge or work issue, takes a weapon into work and shoots management or colleagues. Generally this is met with the usual expressions of surprise and amazement triggering more national anguish and sole searching re gun laws. Intriguing, little is mentioned about corporate metal health policies.
Now, if you are one of our many regular readers or followers you will note this is a departure from our usual, oft caustic, China business, marketing, tech or social media commentary. And you’d be right. Generally, most of readers are and followers are of a similar ilk to us. That is, nicer people, but with an interest in things China business related.
But recently a new follower joined our ranks. Let’s quote directly from his blog’s “about me” page:
Hi, my name is Steve, and I live near Edinburgh in Scotland. I am a practicing Psychotherapist, who uses my Psychology and Counselling background to promote Wellbeing in the Community, here and beyond.Change Therapy
His blog is called Change Therapy so we were a little intrigued as to why he would be following us. On the surface it seems we are as different as chalk and cheese. But we read a few of his articles and decided that maybe we did share a common connection. Which hopefully the preceding text has illustrated. So for this edition of the weekend long read, time to grab that chocolate bar, top up the teapot and enjoy some of Steve’s articles.
Thanks for reading our China news, marketing, tech and social media article – we hope it was useful, relative, informative, valuable.
Then perhaps you may like to chat directly and personally with Everlyne?
But please, be aware of local (China) time when calling from overseas. Despite rumours to the contrary, Everlyne is human, not a bot, she do does eat, drink and sleep – sometimes.
Whatever your question re Chinese Business, Marketing Tech or Social Media, she will know the answer, or know someone who does! A brief intro below;
In 2003 Everlyne Yu co-founded WPBeijing Marketing Studio with Englishman Peter Bic, now known as Bic Brands.
She began Uengager, a company focused on customer engagement, as a SaaS MarTech company in 2017.
Hello, Nihao, I’m Everlyne
I love to talk about and help people understand the amazing ways MarTech and SaaS can work to strengthen your business engagement with Chinese consumers.
I know you have questions or want to talk about your brand or business in China so please, drop me a line opposite. If you prefer live chat, call and talk to me live, in person direct.
Everlyne is also a key note speaker, lecturer and KOL on MarTech in China. She is CEO of Uengager, business development officer for Bicyu.
Everlyne hs been privileged to work with a variety of international organisations, from VW, Cushman Wakefield, Sodexo, Bristol Myers Squibb to local Chinese firms such as Midea, and OK Order.
If you’re looking for guidance, tips, advice on any aspect of starting or growing a business in China or training, coaching your existing China marketing team for excellence, be sure to check out Uengager. Home page and base for Everlyne Yu. Read her short bio – opposite left – or contact her direct – below – for a free, heart to heart chat.