We interrupt our normal programming to bring you this news flash!
Well, maybe not exactly a news flash and it does wander quite some way from what we would call “usual” items. But we can – just – squeeze it into a business theme as it does give you insight, not just into the fickleness of China’s weather, rather like any where else really, but also the character of the people.
Beware of the yellow peril might be judged as racist or discriminatory today. It was a term used back in its day to talk about the threat from Japan. Today however, we’re using it to refer to THAT sandstorm that swept across northern China yesterday – Monday – obliterating everything in its path. At least, visibility wise.
Just across the road from our office is a very brightly lit Sichuan hot pot restaurant. It all but disappeared from view. Of course, this is the “Clayton’s” anti China news, the sort of criticism you make when you are not, seemly, criticising. So, we won’t repeat what has already been gleefully covered by mass media other than a quick back drop,
As reported globally, it began up in North West China as huge winds off the Gobi Desert picked up sand and swept it south east. The resulting fine yellow sand covers huge areas of China.
When the Bic was working in Korea back in 2000, such sand storms were a fairly common, and cursed, occurrence. Despite today’s sealed, almost air tight offices, come Monday morning our dark wood top tables were covered in a fine gold dust. Sadly it wasn’t.
As noted above and in every publication since, this is not a new phenomenon. In fact, there are paintings and sketches dating back to the Song Dynasty recording them. Thankfully though, they are now less regular. Let’s hope that yesterday will not be repeated for another decade at least. Despite the unpleasant and unhealthy conditions, people, especially those in Beijing, took it in their stride. This article from Heather Mowbray at the Caixin Daily takes a closer look and at the dark humour that the dark sandstorm inspired.
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If you have questions about real time, coal face business or marketing in China, please chat with our own Everlyne Yu.