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Engage your Chinese Consumers Better

China’s Top EV: 2021

Wuling Hong Guang MINI EV

With our focus on EV in China in a year that is only a few weeks old you could be forgiven for thinking Aim2D has developed into a China Auto mobile website. From our article early January looking at the fight between Tesla, Xpeng and Neo for the top EV crown in China, to Ford China’s less than brilliant miss step in its Chinese new year promotion of its EV Mustang culminating with news that WeRide was moving to self driving mini busses, it has indeed been busy.

TESLA has been in the new a lot with its release of the all China assembled Model 3arly last year to more recent issues re battery fires and potential issues in some US assembed vehicles sold in China. So, given all this hype, plus the fact that media oft touts TESLA as THE one Chinese EV makers must beat, you would expect TESLA to be a sales leader, no?

Well, actually. NO!
Ladies and gentlemen, let us introduce you to Wuling Hong Guang MINI EV .
The what hong what mini?
It’s not a name that slides of the tongue quite as smoothly or quickly as maybe Nio or Tesla, in fact, it is quite a mouthful. But despite that, it has been sliping out the sales room door quite smoothly.
In fairly large numbers too.
Around 38, 000 of them for January. That’s almost double Tesla’s sales for the same period making it China’s top selling EV for the year 2021. Ok, the year is still young so let’s take a closer look at what Wuling Hong Guang MINI EV  really is.

In short, it is the love child of GM and SAIC, a two-door, four-seat battery-powered mini car retailing for around 10% of Tesla model 3 but with a one third less range from a single charge. Yes, it is the one we feature in our header image. Obviously it is not the sort of vehicle one is going to even contemplate driving form Beijing to Shenzen, or even Shanghai in any comfort. But for those looking for a shopping car, a short range Electric pony [sorry Ford~] or young couples / singles seeking their first set of wheels, it seems to be filling the gap quite nicely.

You can read more about the Wuling Hong Guang MINI EV, plus some lovely sales and production graphs at Inside EV’s who also kindly provided the head image.

“Life’s too short to wear high heels!”

Eva Green

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