Hello, welcome back after the Chinese Spring Festival or Asian New Year holiday.
Today looking at something a little different, a focus more on China technology and the environment than directly marketing or business in China. However, we could squeeze that in by saying it is fair, advanced warning to foreign businesses who may be considering setting up shop in China in the not too distant future.
What are Bioplastics?
If that was your question:
bioplastics are a form of plastic made from plant material.
So, sort of like fake meat is made from a plant base, we have fake plastic. Obviously the advantage is that it is bio degradable. It breaks down, eventually to that whence it came. This is seen as going a long way to easing the problems of plastic landfills, which makes the area less suitable for future construction as well as reducing the amount of plastic in rivers and oceans. On the surface, a win win, especially for marine life.
The science behind this is polylactic acid or PLA. The food and beverage packaging industry claimed 34% of that market share in 2019 out of a total production of just under 200,000 tons according to the Fuji Chimera Research Institute in Tokyo. The same institute predicts the global PLA market will grow to 370,000 tons by 2023.
Although not a new idea and used in a variety of applications especially in the medial field it is the future aspirations of a Chinese manufacturer, China BBCA Group, to increase its capacity to manufacture the plastic to 700,000 tones by 2023 that has created interest. Far in excess of predicted demand.
Which brings us nicely back to our headline for this a story. For a better analysis and look at how and why BBCA are going down this road please read the the original inspiration for this piece from Electricians Daily:
China Goals To Go As Massive In Bioplastics As It Did In Photo Voltaic Panels
Electricians Daily
In truth, this news has been picked up by a variety of outlets, but we like this one because even though it has more of a US than China focus, it has some very interesting articles around cutting edge tech and its uses for the future. They are also more readable for lay people like us. Like this article re “Park and Charge” or in road installed Photo Voltaic Panels for Ev recharging.
If you are looking for more technical / scientific, analytical data around PLA, we recommend “Markets and Markets” or Grand View Research who kindly donated the graphic in our article. Environ News Nigeria looks at the problem non biodegradable plastic causes in marine environments and provides our header image.
” To win, you must be prepared to lose”
It’s been said many times, in different forms attributed to many different people but it seems to be a truism of life, of love and business.
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Introducing Everlyne YU
In 2003 Everlyne Yu co-founded WPBeijing Marketing Studio with Englishman Peter Bic, now known as Bic Brands.
She began Uengager, as a SaaS MarTech company focused on customer engagement in 2017.
Hello, Nihao, I’m Everlyne
“I love to talk about and help people understand the amazing ways MarTech and SaaS can work to strengthen your business engagement with Chinese consumers.
I know you have questions or want to talk about your brand or business in China so please, drop me a line opposite. If you prefer live chat, call and talk to me live, in person direct.“
Everlyne is also a key note speaker, lecturer and KOL on MarTech in China. She is CEO of Uengager, business development officer for Bicyu.
Everlyne hs been privileged to work with a variety of international organisations, from VW, Cushman Wakefield, Sodexo, Bristol Myers Squibb to local Chinese firms such as Midea, and OK Order.
If you’re looking for guidance, tips, advice on any aspect of starting or growing a business in China or training, coaching your existing China marketing team for excellence, be sure to check out Uengager. Home page and base for Everlyne Yu. Read her short bio – opposite left – or contact her direct – below – for a free, heart to heart chat.
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