This is a short story because, basically, words fail us.
It revolves around a Weibo post from a Chinese company called Pure Cotton where a masked man is seen staking a woman at night.
At some point she uses a Pure Cotton wet wipe to remove her make up revealing her male gender.
The company claimed it was “humour.”
In the space of a few hours, several million Chinese disagreed.
Now maybe, just maybe, a foreign firm might be forbidden for accidentally straying into sensitive Asian culture. But this was a Chinese brand.
And sure as heck, is not OK in an ad, not in China, not anywhere.
If you have a social medal ad or campaign planned we offer an Internet content proof reading service at a reasonable fee. We do suggest you use it, it might save you a lot of heartbreak later.
Weibo ad screen shot used in head image comes courtesy of Caixin Global, where you can also read their take on the disaster.