Rape and Sexism is never funny

Chinese woman using face wipe

This is a short story because, basically, words fail us.
It revolves around a Weibo post from a Chinese company called Pure Cotton where a masked man is seen staking a woman at night.
At some point she uses a Pure Cotton wet wipe to remove her make up revealing her male gender.
The company claimed it was “humour.”
In the space of a few hours, several million Chinese disagreed.

Now maybe, just maybe, a foreign firm might be forbidden for accidentally straying into sensitive Asian culture. But this was a Chinese brand.

Lets make it crystal clear, rape, sexual assault, stalking, demeaning or degrading someone on basis of sex, gender or physical appearance is never OK.

And sure as heck, is not OK in an ad, not in China, not anywhere.
If you have a social medal ad or campaign planned we offer an Internet content proof reading service at a reasonable fee. We do suggest you use it, it might save you a lot of heartbreak later.

Weibo ad screen shot used in head image comes courtesy of Caixin Global, where you can also read their take on the disaster.

Published by The Bic

Bicyu is a NZ registered, British owned MarTech business based in Beijing providing marketing, tech, education and information services to European, NZ, Australian, UK, African, and Asian firms doing business in China. We work with local ones too. We've been here doing this since 2003. We also incorporate Aim2D and Uengager in our small brand list.

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