Hello, Happy New Year – 2021!
Beijing is having one of its coldest, meanest winters for a while. In fact, China is unusually chilly, a nation wide orange alert warning was issued last week. Not often we get that. Hope it is not so extreme where you are.
As you may have guessed from our past post; “Join the Bico Biz Bloc” we’re very positive about business in 2021. In particular business between China and the EU, Africa, the Middle East and Asia.
In a previous article we looked at China Cosmetic and Beauty News. Today a new slant:
China Lux and fashion News. As we said last time, if your focus or business sector is China Luxury or China Fashion then this is another of our selected media that we think you should follow.
And let’s not forget our mantra: “even if Lux is NOT your niche, you should still follow anyway, as, usually, wherever lux in China goeth, mainstream is not too far behind.”
The Luxury Conversation was created to inform, connect and showcase the people who are shaping the luxury industry in China and Asia.Luxury Conversation
Aim2D first met The Luxury Conversation via a LinkedIn Post and an article by Nick Cakebread. Whilst we have scant regard for LinkedIn, we did love the Luxury Conversation’s post. It had a style and attitude that resonated with us. Gritty, honest, upfront and direct, not too far way from our own style.
It spoke of someone who really knew and understood their stuff. Not easy to find in China, many pretenders and posers. That post led us to their website, we made contact and eventually became friends. In China friends in business are worth their weight in platinum. In their own words, Luxury Conversation describe themselves as:
If luxury, especially luxury in China, is even any small part of your business or personal interest, then you really can’t afford not to be involved with the Luxury Conversation. If you haven’t already done so visit the Luxury Conversation for everything you ever wanted to know about fashion and beauty in China from the experts. To be “in the know,” join the conversation about Luxury in China, register for free now!
In 2003 Everlyne Yu co-founded WPBeijing Marketing Studio with Englishman Peter Bic, now known as Bicyu / Aim2D. She began Uengager, a company focused on customer engagement, as a SaaS MarTech company in 2017.
Everlyne is also a key note speaker, lecturer and KOL on MarTech in China. She is CEO of Uengager, business development officer for Bicyu.
Everlyne hs been privileged to work with a variety of international organisations, from VW, Cushman Wakefield, Sodexo, Bristol Myers Squid to local Chinese firms such as Midea, and OK Order.
Hello, Nihao, I’m Everlyne.
I love to talk about and help people understand the amazing ways MarTech and SaaS can work to strengthen your business engagement with Chinese consumers.
I know you have questions or want to talk about your brand or business in China so please, drop me a line opposite. If you prefer live chat, call and talk to me live, in person direct.
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