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Engage your Chinese Consumers Better

China Lux and Fashion News

China Luxury Conversation News site

Hello, Happy New Year – 2021!

Beijing is having one of its coldest, meanest winters for a while. In fact, China is unusually chilly, a nation wide orange alert warning was issued last week. Not often we get that. Hope it is not so extreme where you are.
As you may have guessed from our past post; “Join the Bico Biz Bloc” we’re very positive about business in 2021. In particular business between China and the EU, Africa, the Middle East and Asia.

In a previous article we looked at China Cosmetic and Beauty News. Today a new slant:
China Lux and fashion News. As we said last time, if your focus or business sector is China Luxury or China Fashion then this is another of our selected media that we think you should follow.

And let’s not forget our mantra: “even if Lux is NOT your niche, you should still follow anyway, as, usually, wherever lux in China goeth, mainstream is not too far behind.”

The Luxury Conversation was created to inform, connect and showcase the people who are shaping the luxury industry in China and Asia.

Luxury Conversation

Aim2D first met The Luxury Conversation via a LinkedIn Post and an article by Nick Cakebread. Whilst we have scant regard for LinkedIn, we did love the Luxury Conversation’s post. It had a style and attitude that resonated with us. Gritty, honest, upfront and direct, not too far way from our own style.

It spoke of someone who really knew and understood their stuff. Not easy to find in China, many pretenders and posers. That post led us to their website, we made contact and eventually became friends. In China friends in business are worth their weight in platinum. In their own words, Luxury Conversation describe themselves as:

We are about people, content, events, insight and thought-leadership. Partnering with The Luxury Conversation is a unique opportunity for your brand to gain visibility with a high-quality audience across the world.

Luxury Conversation

If luxury, especially luxury in China, is even any small part of your business or personal interest, then you really can’t afford not to be involved with the Luxury Conversation. If you haven’t already done so visit the Luxury Conversation for everything you ever wanted to know about fashion and beauty in China from the experts. To be “in the know,” join the conversation about Luxury in China, register for free now!

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Thanks for reading our China news, marketing, tech and social media article – we hope it was useful, relative, informative, valuable.
We would be honoured if you subscribed to our content.

Not Useful?
Then perhaps you may like to chat directly and personally with Everlyne?

But please, be aware of local (China) time when calling from overseas. Despite rumours to the contrary, Everlyne is human, not a bot, she does eat, drink and sleep – sometimes.

Whatever your question re Chinese Business, Marketing Tech or Social Media, she will know the answer, or know someone who does! A brief intro below;

Introducing Everlyne YU


In 2003 Everlyne Yu co-founded WPBeijing Marketing Studio with Englishman Peter Bic, now known as Bic Brands.

She began Uengager, as a SaaS MarTech company focused on customer engagement in 2017.

Hello, Nihao, I’m Everlyne

I love to talk about and help people understand the amazing ways MarTech and SaaS can work to strengthen your business engagement with Chinese consumers.
I know you have questions or want to talk about your brand or business in China so please, drop me a line opposite. If you prefer live chat, call and talk to me live, in person direct.


Everlyne is also a key note speaker, lecturer and KOL on MarTech in China. She is CEO of Uengager, business development officer for Bicyu.

Everlyne hs been privileged to work with a variety of international organisations, from VW, Cushman Wakefield, Sodexo, Bristol Myers Squibb to local Chinese firms such as Midea, and OK Order.

If you’re looking for guidance, tips, advice on any aspect of starting or growing a business in China or training, coaching your existing China marketing team for excellence, be sure to check out Uengager. Home page and base for Everlyne Yu. Read her short bio – opposite left – or contact her direct – below – for a free, heart to heart chat.

Bicyu client logo bar
A selection of Bicyu clients since 2003


Follow Uengager on Wechat

Note: App is in Chinese and needs WeChat account to access.

WeChat QR Code


Take Tea with Everlyne


Covid’s persistence means this address is not always available.
But Beijing has many tea shops or cafes where we can still meet and chat

B1 XlabBuilding 1, TusPark B, Tsinghua Science Park

No.1 East Zhongguancun Road,Beijing, Haidian District 100084China

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