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In case you missed it and are wondering who Bic Brands is, we are the company which supports the Aim2D, Bicyu and Uengager brands. Aim2D is, as you know, a media site bringing you the latest, real time news and updates about Business, Marketing, Tech and Social Media in China. Aim2D provides a convenient, one location portal for overseas companies thinking of and researching a China market entry or those already with a presence here.

Bicyu and Uengager are our MarTech brands. Bicyu is positioned for the European community. Uengager services the Chinese market with a focus on training although we do provide an English language informational website. Through Bicyu we are building a network or bloc of people with an interest in China.

“[Coronavirus] is a big crisis for companies all over the world, but it is also a big chance. Successful companies always emerge out of a crisis.”

Uniqlo, founder and chief, Tadashi Yanai

Do you agree with him?
Perhaps we should b e talking about a cooperation?

Maybe you are a writer or blogger with a focus on “things China” in your location. We are happy to link to them from Aim2D. Maybe you are a smaller, niche product or service which yu think is suite to China. Welcome to get in touch. Or maybe you are an agency with clients you want to introduce to the China market. Or vice verca. Either way, we believe China presents huge opportunities for those with foresight to see it. Let’s work together!

If you are thinking the foregoing is rather vague. Yes. It is. Deliberately We don’t want to put up fences and walls that narrow or limit imagination or creativity. Since Covid, many thinks have changed. The way we communicate, do business and more. The world has been thrown into disarray.

For some countries and regions it has been tough, Recovery seems a little way off in 2021. Other regions, such as Asia seem to have recovered more quickly. Both socially and economically. Maybe new power brokers will emerge in the future? What many are calling the “New Normal.” Be that as it may, at this stage, it does seem China is on track for recovery and, along with the rest of Asia and Europe the promise of good fortunes may lie ahead.

So, in short, if you have an interest in China, in any form or an idea and think there is an opportunity in cooperating- we want to hear it!

OK, today is Winter Solstice, the start of the winter holiday season for us so we will be taking a 7 or 10 day break. Of course, being an international business, the Bicyu team will be on standby during both the European and Asian New year Holiday festivals. But from us, @Aim2d thanks for reading – see you next year!

The Bic.

Thanks for reading our China news, marketing, tech and social media article – we hope it was useful, relative, informative, valuable.

Not Useful?
Then perhaps you may like to chat directly and personally with Everlyne?

But please, be aware of local (China) time when calling from overseas. Despite rumours to the contrary, Everlyne is human, not a bot, she does eat, drink and sleep – sometimes.

Whatever your question re Chinese Business, Marketing Tech or Social Media, she will know the answer, or know someone who does! A brief intro below;


In 2003 Everlyne Yu co-founded WPBeijing Marketing Studio with Englishman Peter Bic, now known as Bic Brands.

She began Uengager, a company focused on customer engagement, as a SaaS MarTech company in 2017.

Hello, Nihao, I’m Everlyne

I love to talk about and help people understand the amazing ways MarTech and SaaS can work to strengthen your business engagement with Chinese consumers.
I know you have questions or want to talk about your brand or business in China so please, drop me a line opposite. If you prefer live chat, call and talk to me live, in person direct.


Everlyne is also a key note speaker, lecturer and KOL on MarTech in China. She is CEO of Uengager, business development officer for Bicyu.

Everlyne hs been privileged to work with a variety of international organisations, from VW, Cushman Wakefield, Sodexo, Bristol Myers Squibb to local Chinese firms such as Midea, and OK Order.

If you’re looking for guidance, tips, advice on any aspect of starting or growing a business in China or training, coaching your existing China marketing team for excellence, be sure to check out Uengager. Home page and base for Everlyne Yu. Read her short bio – opposite left – or contact her direct – below – for a free, heart to heart chat.

Bicyu client logo bar
A selection of Bicyu clients since 2003


Published by The Bic

Bicyu is a NZ registered, British owned MarTech business based in Beijing providing marketing, tech, education and information services to European, NZ, Australian, UK, African, and Asian firms doing business in China. We work with local ones too. We've been here doing this since 2003. We also incorporate Aim2D and Uengager in our small brand list.

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