We have, on a few occasions, written about China’s Singles Day or Double Eleven shopping festivals. One month on from 2020’s Singles day, today’s article takes a sort of behind the scenes look at some more numbers. Those behind Alibaba’s side of the 11/11 extravaganza.
As we are talking about numbers, big numbers, bearing the expression “a picture is worth a thousand words” in mind, what better way to bring these numbers to life than video? If you are interested in marketing to Chinese singles specifically, this article might be useful for you.