China Life Streaming: pushing boundaries

A hostess sells products via live broadcast during the first live broadcast fair held in Guangzhou, Guangdong province, on June 6, 2020. [Photo/Xinhua

Hello, today we look at a third and final – for this segment – in our China Live Streaming video trilogy. Last time we looked at how Alibaba’s Taobao Live Streaming app was used by fruit growers in China. We were hoping to dispel the myth that Life Streaming is only for high end luxury goods or brands. If you missed that, you can see it here; “From Farm to Table.”

The subject of today’s article spins around using celebrities in conjunction with live streaming. In this case, the US brand, Uncle Buds and its “China Ambassador” Magic Johnson. This video is more of an interview with Magic and his role as a promoter and live streamer. It makes interesting watching, not just for his performance, but also for the pending release of CBD health care products.

We hope you enjoyed this short series. If there is something special you would like to know more about in China, please let us know. We will do our darnedest to source it for you.

Published by The Bic

Bicyu is a NZ registered, British owned MarTech business based in Beijing providing marketing, tech, education and information services to European, NZ, Australian, UK, African, and Asian firms doing business in China. We work with local ones too. We've been here doing this since 2003. We also incorporate Aim2D and Uengager in our small brand list.

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