Welcome, last time we looked at China’s 11/11 festival. Today we present the second in our trilogy of Alibaba focused short videos exploring what is now a mandatory tool in any brand’s China marketing tool box. The topic of “Live Streaming “in marketing to Chinese.
When you think of China’s singles Day, Double Eleven or 11/11 shopping festival and the current must have marketing tool; “Live Streaming,” what first comes to mind? Maybe the image of thousands of boxes and packages. Maybe you think of overly made up women demonstrating a luxury brand perfume or make up. Or fashion garments hot of the Paris runways. Extravagant, multi camera videos and professional studio after effects.
One thing for sure, you are not likely to be thinking of a farmer or builder out in the fields or factory with a smart phone talking up his products! Live streaming is for high end luxury goods. Right?
Well, why not?
Maybe it is true that Singles Day has not yet reached that limit, but who knows the future? Every year Double Eleven extends the boundaries, of both the product range it covers as well as the participating brands and countries.
So, if you are thinking; “well yeah, live streaming sounds like a great platform for higher end lux brands selling on 11/11 but not suited to my business,” think again. You may be surprised, as this Alizila sponsored video “ From Farm to Table” shows. Really, with live streaming in China you are only restricted by your own imagination and creativity.
In 2003 Everlyne Yu co-founded WPBeijing Marketing Studio with Englishman Peter Bic, now known as Bicyu / Aim2D. She began Uengager, a company focused on customer engagement, as a SaaS MarTech company in 2017.
Everlyne is also a key note speaker, lecturer and KOL on MarTech in China. She is CEO of Uengager, business development officer for Bicyu.
Everlyne hs been privileged to work with a variety of international organisations, from VW, Cushman Wakefield, Sodexo, Bristol Myers Squid to local Chinese firms such as Midea, and OK Order.
Hello, Nihao, I’m Everlyne.
I love to talk about and help people understand the amazing ways MarTech and SaaS can work to strengthen your business engagement with Chinese consumers.
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