Trilogies. We love them at Aim2D. They provide a nice way to look at one topic, which may be broad, and break it into a series of smaller sub topics. So it is with Live Streaming in China. Trillogies work even better when released as short videos.
So today we are going to take a look at a short, 3 minute video on live streaming and the double eleven shopping frenzy in China. Think of this as more of a “Beginners Guide to” rather than an indepth research piece. The idea is to give you a quick look at the potential to see if it jump starts any ideas for your brand.
Livestreaming has gone mainstream in Alibaba’s digital ecosystem. Livestreamers are now online 24/7 and come from all walks of life, from farmers and personal shoppers to celebrities. From “nice to have,” livestreaming is now front-and-center in connecting brands and their products with consumers
Because we know you hate slow loading sites as much as we do, we do not include embedded videos in Aim2D. So, this link WHY BRANDS NEED LIVESTREAMERS TO KEEP UP WITH CHINESE CONSUMERS leads you direclty to Alibaba’s own video site. Hope you enjoy and it stimulates your own creativity. If you need help we have our own native speaking Chinese and English broadcasters, just give me a shout out below.
In 2003 Everlyne Yu co-founded WPBeijing Marketing Studio with Englishman Peter Bic, now known as Bicyu / Aim2D. She began Uengager, a company focused on customer engagement, as a SaaS MarTech company in 2017.
Everlyne is also a key note speaker, lecturer and KOL on MarTech in China. She is CEO of Uengager, business development officer for Bicyu.
Everlyne hs been privileged to work with a variety of international organisations, from VW, Cushman Wakefield, Sodexo, Bristol Myers Squid to local Chinese firms such as Midea, and OK Order.
Hello, Nihao, I’m Everlyne.
I love to talk about and help people understand the amazing ways MarTech and SaaS can work to strengthen your business engagement with Chinese consumers.
I know you have questions or want to talk about your brand or business in China so please, drop me a line opposite. If you prefer live chat, call and talk to me live, in person direct.
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