Trilogies. We love them at Aim2D. They provide a nice way to look at one topic, which may be broad, and break it into a series of smaller sub topics. So it is with Live Streaming in China. Trillogies work even better when released as short videos.
So today we are going to take a look at a short, 3 minute video on live streaming and the double eleven shopping frenzy in China. Think of this as more of a “Beginners Guide to” rather than an indepth research piece. The idea is to give you a quick look at the potential to see if it jump starts any ideas for your brand.
Livestreaming has gone mainstream in Alibaba’s digital ecosystem. Livestreamers are now online 24/7 and come from all walks of life, from farmers and personal shoppers to celebrities. From “nice to have,” livestreaming is now front-and-center in connecting brands and their products with consumers
Because we know you hate slow loading sites as much as we do, we do not include embedded videos in Aim2D. So, this link WHY BRANDS NEED LIVESTREAMERS TO KEEP UP WITH CHINESE CONSUMERS leads you direclty to Alibaba’s own video site. Hope you enjoy and it stimulates your own creativity. If you need help we have our own native speaking Chinese and English broadcasters, just give me a shout out below.
Thanks for reading our China news, marketing, tech and social media article – we hope it was useful, relative, informative, valuable.
We would be honoured if you subscribed to our content.
Then perhaps you may like to chat directly and personally with Everlyne?
But please, be aware of local (China) time when calling from overseas. Despite rumours to the contrary, Everlyne is human, not a bot, she does eat, drink and sleep – sometimes.
Whatever your question re Chinese Business, Marketing Tech or Social Media, she will know the answer, or know someone who does! A brief intro below;
Introducing Everlyne YU
In 2003 Everlyne Yu co-founded WPBeijing Marketing Studio with Englishman Peter Bic, now known as Bic Brands.
She began Uengager, as a SaaS MarTech company focused on customer engagement in 2017.
Hello, Nihao, I’m Everlyne
“I love to talk about and help people understand the amazing ways MarTech and SaaS can work to strengthen your business engagement with Chinese consumers.
I know you have questions or want to talk about your brand or business in China so please, drop me a line opposite. If you prefer live chat, call and talk to me live, in person direct.“
Everlyne is also a key note speaker, lecturer and KOL on MarTech in China. She is CEO of Uengager, business development officer for Bicyu.
Everlyne hs been privileged to work with a variety of international organisations, from VW, Cushman Wakefield, Sodexo, Bristol Myers Squibb to local Chinese firms such as Midea, and OK Order.
If you’re looking for guidance, tips, advice on any aspect of starting or growing a business in China or training, coaching your existing China marketing team for excellence, be sure to check out Uengager. Home page and base for Everlyne Yu. Read her short bio – opposite left – or contact her direct – below – for a free, heart to heart chat.
Note: App is in Chinese and needs WeChat account to access.
Take Tea with Everlyne
Covid’s persistence means this address is not always available.
But Beijing has many tea shops or cafes where we can still meet and chat