China FMCG 2020

Chinese woman searching for products in supermarket

August 10, 2020 By CIW Team

Today we bring you the last in our current trilogy of reports from China Internet Watch, this time looking at Fast Moving Consumer Goods (FMCG) in China. This article is noticeably shorter as it is part of CIW’s “premium” content, only available to subscribers. However, this isn’t going to be a bank breaker, subscription rates are very attractive, and as you can see from the image below, they are currently on promotion.

One of the big stand out form this report is the breakdown of figures from JD (JingDong ) currently one of China’s biggest E-com supermarkets. According to figures calculated from JD’s data over 10 thousand brands achieved sales growth of over 100% for the first half of 2020. 200 brands achieved over 100 million yuan sales and over 20 brands over 1 billion yuan.

China FMCG sales up 7% in June

Driven no doubt by the restrictions relating to Covid 19, and the fear of public contact, sales of products such as food increased rapidly on e-commerce platforms since the beginning of 2020. Interestingly sales increase on JD surpassed the average increase among all platforms.

Aim2D is not affiliated with, nor do we receive any favours from China Internet Watch. However, we recognise they do provide an excellent service with data and stats that are not just difficult to find in China, but also current and relevant to today’s China marketing landscape. To that end, they and us are both on the same side so we are happy to promote them.

If you are serious about your business in China, we do urge you to seriously consider subscribing. Join other top analysts and business executives making clearly informed decisions by better understanding the China market and your brands position in it.

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Thanks for reading our China news, marketing, tech and social media article – we hope it was useful, relative, informative, valuable.

Not Useful?
Then perhaps you may like to chat directly and personally with Everlyne?

But please, be aware of local (China) time when calling from overseas. Despite rumours to the contrary, Everlyne is human, not a bot, she does eat, drink and sleep – sometimes.

Whatever your question re Chinese Business, Marketing Tech or Social Media, she will know the answer, or know someone who does! A brief intro below;


In 2003 Everlyne Yu co-founded WPBeijing Marketing Studio with Englishman Peter Bic, now known as Bic Brands.

She began Uengager, a company focused on customer engagement, as a SaaS MarTech company in 2017.

Hello, Nihao, I’m Everlyne

I love to talk about and help people understand the amazing ways MarTech and SaaS can work to strengthen your business engagement with Chinese consumers.
I know you have questions or want to talk about your brand or business in China so please, drop me a line opposite. If you prefer live chat, call and talk to me live, in person direct.


Everlyne is also a key note speaker, lecturer and KOL on MarTech in China. She is CEO of Uengager, business development officer for Bicyu.

Everlyne hs been privileged to work with a variety of international organisations, from VW, Cushman Wakefield, Sodexo, Bristol Myers Squibb to local Chinese firms such as Midea, and OK Order.

If you’re looking for guidance, tips, advice on any aspect of starting or growing a business in China or training, coaching your existing China marketing team for excellence, be sure to check out Uengager. Home page and base for Everlyne Yu. Read her short bio – opposite left – or contact her direct – below – for a free, heart to heart chat.

Bicyu client logo bar
A selection of Bicyu clients since 2003


Follow Uengager on Wechat

Note: App is in Chinese and needs WeChat account to access.

WeChat QR Code


Take Tea with Everlyne


Covid’s persistence means this address is not always available.
But Beijing has many tea shops or cafes where we can still meet and chat

B1 XlabBuilding 1, TusPark B, Tsinghua Science Park

No.1 East Zhongguancun Road,Beijing, Haidian District 100084China

Published by The Bic

Bicyu is a NZ registered, British owned MarTech business based in Beijing providing marketing, tech, education and information services to European, NZ, Australian, UK, African, and Asian firms doing business in China. We work with local ones too. We've been here doing this since 2003. We also incorporate Aim2D and Uengager in our small brand list.

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