China FMCG 2020

August 10, 2020 By CIW Team

Today we bring you the last in our current trilogy of reports from China Internet Watch, this time looking at Fast Moving Consumer Goods (FMCG) in China. This article is noticeably shorter as it is part of CIW’s “premium” content, only available to subscribers. However, this isn’t going to be a bank breaker, subscription rates are very attractive, and as you can see from the image below, they are currently on promotion.

One of the big stand out form this report is the breakdown of figures from JD (JingDong ) currently one of China’s biggest E-com supermarkets. According to figures calculated from JD’s data over 10 thousand brands achieved sales growth of over 100% for the first half of 2020. 200 brands achieved over 100 million yuan sales and over 20 brands over 1 billion yuan.

China FMCG sales up 7% in June

Driven no doubt by the restrictions relating to Covid 19, and the fear of public contact, sales of products such as food increased rapidly on e-commerce platforms since the beginning of 2020. Interestingly sales increase on JD surpassed the average increase among all platforms.

Aim2D is not affiliated with, nor do we receive any favours from China Internet Watch. However, we recognise they do provide an excellent service with data and stats that are not just difficult to find in China, but also current and relevant to today’s China marketing landscape. To that end, they and us are both on the same side so we are happy to promote them.

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