China FMCG 2020

Chinese woman searching for products in supermarket

August 10, 2020 By CIW Team

Today we bring you the last in our current trilogy of reports from China Internet Watch, this time looking at Fast Moving Consumer Goods (FMCG) in China. This article is noticeably shorter as it is part of CIW’s “premium” content, only available to subscribers. However, this isn’t going to be a bank breaker, subscription rates are very attractive, and as you can see from the image below, they are currently on promotion.

One of the big stand out form this report is the breakdown of figures from JD (JingDong ) currently one of China’s biggest E-com supermarkets. According to figures calculated from JD’s data over 10 thousand brands achieved sales growth of over 100% for the first half of 2020. 200 brands achieved over 100 million yuan sales and over 20 brands over 1 billion yuan.

China FMCG sales up 7% in June

Driven no doubt by the restrictions relating to Covid 19, and the fear of public contact, sales of products such as food increased rapidly on e-commerce platforms since the beginning of 2020. Interestingly sales increase on JD surpassed the average increase among all platforms.

Aim2D is not affiliated with, nor do we receive any favours from China Internet Watch. However, we recognise they do provide an excellent service with data and stats that are not just difficult to find in China, but also current and relevant to today’s China marketing landscape. To that end, they and us are both on the same side so we are happy to promote them.

If you are serious about your business in China, we do urge you to seriously consider subscribing. Join other top analysts and business executives making clearly informed decisions by better understanding the China market and your brands position in it.

China Internet watch subscription rates
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About Bicyu

In 2003 Everlyne Yu co-founded WPBeijing Marketing Studio with Englishman Peter Bic, now known as Bicyu / Aim2D. She began Uengager, a company focused on customer engagement, as a SaaS MarTech company in 2017.

Everlyne is also a key note speaker, lecturer and KOL on MarTech in China. She is CEO of Uengager, business development officer for Bicyu.

Everlyne hs been privileged to work with a variety of international organisations, from VW, Cushman Wakefield, Sodexo, Bristol Myers Squibb to local Chinese firms such as Midea, and OK Order.

Bicyu client logo bar
A selection of Bicyu clients since 2003

Hello, Nihao, I’m Everlyne.

Everlyne Yu-
Everlyne Yu

I love to talk about and help people understand the amazing ways MarTech and SaaS can work to strengthen your business engagement with Chinese consumers.
I know you have questions or want to talk about your brand or business in China so please, drop me a line opposite. If you prefer live chat, call and talk to me live, in person direct.


Contact Everlyne

Published by The Bic

Bicyu is a NZ registered, British owned MarTech business based in Beijing providing marketing, tech, education and information services to European, NZ, Australian, UK, African, and Asian firms doing business in China. We work with local ones too. We've been here doing this since 2003. We also incorporate Aim2D and Uengager in our small brand list.

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