August 10, 2020 By CIW Team
Today we bring you the last in our current trilogy of reports from China Internet Watch, this time looking at Fast Moving Consumer Goods (FMCG) in China. This article is noticeably shorter as it is part of CIW’s “premium” content, only available to subscribers. However, this isn’t going to be a bank breaker, subscription rates are very attractive, and as you can see from the image below, they are currently on promotion.
One of the big stand out form this report is the breakdown of figures from JD (JingDong ) currently one of China’s biggest E-com supermarkets. According to figures calculated from JD’s data over 10 thousand brands achieved sales growth of over 100% for the first half of 2020. 200 brands achieved over 100 million yuan sales and over 20 brands over 1 billion yuan.
China FMCG sales up 7% in June
Driven no doubt by the restrictions relating to Covid 19, and the fear of public contact, sales of products such as food increased rapidly on e-commerce platforms since the beginning of 2020. Interestingly sales increase on JD surpassed the average increase among all platforms.
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In 2003 Everlyne Yu co-founded WPBeijing Marketing Studio with Englishman Peter Bic, now known as Bic Brands.
She began Uengager, a company focused on customer engagement, as a SaaS MarTech company in 2017.
Hello, Nihao, I’m Everlyne
I love to talk about and help people understand the amazing ways MarTech and SaaS can work to strengthen your business engagement with Chinese consumers.
I know you have questions or want to talk about your brand or business in China so please, drop me a line opposite. If you prefer live chat, call and talk to me live, in person direct.
Everlyne is also a key note speaker, lecturer and KOL on MarTech in China. She is CEO of Uengager, business development officer for Bicyu.
Everlyne hs been privileged to work with a variety of international organisations, from VW, Cushman Wakefield, Sodexo, Bristol Myers Squibb to local Chinese firms such as Midea, and OK Order.
If you’re looking for guidance, tips, advice on any aspect of starting or growing a business in China or training, coaching your existing China marketing team for excellence, be sure to check out Uengager. Home page and base for Everlyne Yu. Read her short bio – opposite left – or contact her direct – below – for a free, heart to heart chat.